Posted in Custom Branded Games, Data Capture, Experiential, Gamification, Interactive Brand Experiences, Lead Generation, Uncategorized Bookmark the permalink. What do you think?

2015 – A Year of Experiential

December 17, 2015 at 12:42

by Chris Rogne

2015 is almost over. Looking back over the year, we accomplished some pretty amazing experiential solutions for our clients. I can say that because as Director of Marketing, it’s my job to get the word out there and showcase our work. I’m objective because I didn’t create them. But in all honesty, our development and creative teams continue to come up with some truly wonderfully unique and compelling ideas, our sales team sells them to awesome clients and voila, here are a few of this year’s highlights: (be sure to click on the images to see videos or effects)

Our Kinect & Motion gamification solutions are designed to get the participants involved in playing and enjoying themselves. People love to compete and this furthers the engagement. It’s contagious! People gather to watch and they want to join in the excitement.

AT&T Fiesta Futbol

Health Ministry of Argentina

Patagonia

The touch games we develop create an emotional connection to the brand. By interacting with elements that have been incorporated, the information gets reinforced through play.

SheaMoisture

Honda-2015 International Car Show

Monterey Bay Aquarium

Our infotainment solutions combine the interactive nature of our games with the opportunity to include important product or company information into the experience. Learning is easier when the participant is having a good time and the information is remembered more easily.

Patagonia

Incaa – Technopolis

Madam Walker (SheaMoisture)

Our photo and video activations are still popular and extend the brand. People still love taking photos and videos–and love sharing them. Ours are fun and designed to get the people to interact.

Pepsi Slow Motion

Incaa Green Screen

Garnier Animated Gif

Share a Coke

We integrate our data capture technology into our various experiential solutions. The interactive engaging features of our activations draw the crowds which presents the perfect opportunity to collect participant information.

Capgemini

Garnier

Everything is still all about Social Sharing. Brands and agencies feel the pressure of having a social presence. We agree! Just like our data capture, all of our experiences can have the social element integrated into the solution for easy sharing.

Garnier Social wall

Essie Instagram Wall

We had many campaigns where the physical and digital world intersected which created true experiential success. These two combined enhanced the experience and immersed the participant into the action.

How did experiential work for you in 2015? We’d love to help you make great strides in 2016– it’s going to be an awesome year!

Learn more about our solutions today!

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Uncategorized Bookmark the permalink. What do you think?

X-games Meets Interactive Technology

November 17, 2015 at 09:45

by Chris Rogne

FRAM X GAMES – Interactive Game – Elation Digital 2015 from Elation Digital on Vimeo.

Fram Oil Filters reached out to us to create experiential solutions that would attract crowds, be fun and lively, as well as represent the Fram brand. We did!

Gamification–We developed a touchscreen game based on the old-time popular “Whack-a-mole” game. Players tap the screen whenever a Fram branded oil filter showed up—which came at various speeds. Player must avoid the distractors or lose points. Based on the theme of the event #doitright–Players need to pick the right thing.

Prize Wheel–Used as an incentive to generate leads and capture data, we created a prize wheel to give away Fram branded gifts and other prizes. This reinforced the Fram brand while players are having fun. Players register and spin the wheel to see what they’ve won. Our prize management software keeps track of prize inventory so brand ambassadors don’t have to worry how many of each give-away items are left.

Branded Photos¬–Using iPads we created branded photos so visitors to take a picture to memorialize the fun they were having at X-games. With built in Data capture, the pictures are perfect for social sharing via email and social networks which extends the brand.

Attraction Loop–We created a streaming video comprised of the photos taken at the event in an animated interesting way and displayed on large LCD screens. Videos from Fram were included to add interest. This was a great attention generator.

Our activations were a success–that’s not easy to do when you are competing with other Xgames excitement.

Learn How Elation Digital Can Help You Create Interactive Technology Success!

Posted in Data Capture, Events, Experiential, Interactive Brand Experiences, Lead Generation, Tradeshow Technology, Uncategorized Bookmark the permalink. What do you think?

Controlling Long Lines at Events

October 15, 2015 at 11:00

by Chris Rogne

Do people wait in line to see your booth attraction? Does it get chaotic and difficult for your brand ambassadors to keep track of who’s next?

There is a solution.

Queue Management—We’ve developed a proprietary app that takes the guesswork out of managing long lines at events and also, additionally, aids in the registration and lead generation process.

The most popular choice is QR codes. Participants enter their information on a branded information screen. Once the data is captured, the QR code is scanned and recorded onto the card.

The participant checks-in for the attraction they are interested in and the brand manager scans the card into the queue system and that person is assigned a place in the order. Easy!

We like to use big screens so the participant can see their place from a distance. We also offer text and email notification. No need to stand around and wait. This increases their enjoyment factor because they can keep track of their place and allows the user to look around your booth! They are not tied down. It increases brand engagement and offers a much better user experience!

We also have to ability to integrate your brand’s videos and images onto the screens. This creates visual interest and engages the audience. Our Queue management system integrates with all of Elation’s other solutions including games, infotainment experiences, contests and more and can track activity of your attendees.

Aside from QR codes, we offer RFID, scanners and other options, as well.

Let us help you control your queue!

Posted in Custom Branded Games, Data Capture, Events, Experiential, Interactive Brand Experiences, Lead Generation, ROI, Strategy, Uncategorized Bookmark the permalink. What do you think?

Measuring the ROI of Adding Branded Interactive Engagements to your Event

October 5, 2015 at 13:27

by Chris Rogne

The one tried and true way of measuring overall ROI is to take the revenue generated, subtract the costs and divide by those costs to get the percentage. Seems simple enough. To measure the ROI of adding an experiential element to your booth is a bit more tricky and yet can still be determined.

First, as I always mention, start with your goals. What are you hoping to gain by adding an interactive technology? These goals will help to figure out what to compare against at the end of the show.

Positive Brand Engagement—adding an experiential solution increases the connection to your brand. Playing a game, taking a photo, learning about your products through interactive screens, make a lasting impression by reaching them at an emotional level. If someone took the time to interact with your brand and not simply chat with your booth personnel, that person has a higher chance of being a quality lead for you.

Quality of leads—this is not strictly a numbers game. You could get boatloads of names from an event. Even your amazing sales pipeline strategy may not be able to help you if the leads you gather aren’t your target audience. Several high quality leads will be far more beneficial down the road for you than 100 names that do nothing (except skew your analytics when you reach out to them).

Partnership opportunities—it’s not always about finding customers. You chose your specific event for a reason. There will be other companies that are synergistic to yours. You may find there is a company that is similar but not directly competitive to you. Together you can take advantage of each other’s strengths and offer each other something you don’t have. Many times that is much cheaper than developing it for yourself.

Longevity of relationships—also knows as the Lifetime Value of a Customer. Perhaps one deal generates a $10,000 deal but that doesn’t quite cover your show investment (Booth costs alone can be that high). If you deliver for that customer and they keep coming back, you are covering your acquisition cost and then some for years to come.

Brand extension—we are constantly talking and writing about how a brand’s perception can last long after the event. Having something beside a #hashtag that can be shared socially is key can reach a multiple factor of the number of people that came by your booth.

The majority of our clients work with us annually or multiple times throughout the year. We are happy when they come back. It’s a testament to the fact our solutions work and met the goals and solutions they were aiming to achieve.

Learn how Elation Digital Can Help you Reach your ROI goals!

Elation Digital develops a wide variety of interactive brand experiences and event experiential technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Advergames, Custom Branded Games, Experiential, Interactive Brand Experiences, Interactive Museums, kiosks, Multi-Touch, Uncategorized Bookmark the permalink. What do you think?

Gamification for Honda Entertains and Teaches Recycling

September 4, 2015 at 12:18

by Chris Rogne

I’ve written about how our interactive infotainment solutions can help teach participants information companies want to convey, as well as many other ways these activation can help attain goals. When we meet with prospective clients, we assess their goals, budget, allocated space at the event and then we determine which of our activation will meet their campaign objectives.

Honda reached out to Elation Digital to create an educational game for the 2015 International Car Show. There was a dedicated area to keep children occupied and they wanted something that would be engaging and different. We developed a custom game to teach children about recycling. Multiple gaming kiosks, at varying heights, were set up for children to play.

The game had different recycle bins at the bottom of the screen and the colors represent what types of recyclables are allowed to go in each bin. Different objects fly on the screen at varying speeds and the child uses her finger to drag the object to the correct bin.

The children were engaged and educated at the same time. Parents were pleased and so was Honda!

Check out the video of the experience:

Learn how Elation Digital Can Help you Reach your Gamification goals!

Posted in Custom Branded Games, Data Capture, Experiential, Interactive Brand Experiences, Uncategorized Bookmark the permalink. What do you think?

Interactive Gamification & Branded Photo App Elevate Pop-Up Shop Engagement

August 25, 2015 at 14:44

by Chris Rogne

SheaMoisture contacted us to find out how our branded interactive solutions could help them. We met with them to determine their campaign goals. We learned they wanted to: educate the visitors that their products had natural ingredients, introduce a new product line and generate excitement at their planned pop-up shows in New Orleans and Chicago.

We brainstormed several ideas and came up with an integrated experiential solution. We created a custom interactive touch game where images floated on the screen and players touched the ingredients that they knew were natural ingredients to earn points versus distractors that should not be in SheaMoisture’s ingredients.

The game also had a built in Prize Management system where users could win free prizes if they reached a certain score. This created excitement and competition among the players. This fun game reinforces the natural ingredients used in SheaMoisture product lines as well as brand awareness.

We also created a branded photo activation so the pop-up customers could have their photo taken and share via social media. This was extremely popular and over 60% of participants shared their photo on Facebook or Twitter using the hashtag #abetterwaytobeautiful. Social engagement amplifies SheaMoisture’s brand exposure well beyond the visitors who attended the pop-up shops.

Another part of our integrated solution was an attraction loop. It is a streaming video displayed on large LED screens that displays the photos taken in an animated way that generates attention. We also created “commercial-like” advertisement screens and rotated those in to highlight SheaMoisture’s top products, especially their new line: Fruit Fusion Coconut Water Collection.

All in all, the pop-up shops were a huge success for SheaMoisture. We were thrilled to help them reach their campaign goals and look forward to a long rewarding relationship with them.

Learn how Elation Digital can help you reach your campaign goals.

Posted in Experiential, Interactive Brand Experiences, Lead Generation, Uncategorized Bookmark the permalink. What do you think?

Great Example of Experiential Marketing

August 12, 2015 at 13:52

by Chris Rogne

One of the key areas of my job is to create or find and share good content. I search for topics that relate to our business and keep an eye out for great examples of experiential marketing as well as what the competition may be up to.

I came across this video of an interactive experiential marketing campaign and loved, loved—simply loved it.

It’s a tad long, but it’s worth it. Please take a look.

It has all the elements of what makes experiential marketing great:

Engagement

Interactive

Personal

Humor

Emotion

A compelling offer

Memorable

Sharable

BRANDED

This particular campaign has integrated technology as well. It’s not a requirement for experiential marketing but since that’s what we do, it was even more compelling to me. After watching this, what I know is, I want to go there! (That’s effective marketing)

Learn how Elation Digital can create great experiential solutions for your brand!

Posted in Events, Experiential, Interactive Brand Experiences, mobile marketing tours, Uncategorized Bookmark the permalink. What do you think?

Why You Need Personalization for your Marketing Events

July 28, 2015 at 12:32

by Chris Rogne

Here’s an example of what Coca-Cola did to use personalization to help create a buzz for their brand. Visitors had the opportunity to take a picture with a giant coke can. Using Elation Digital’s customized photo activation software, their name was placed on the can. They walked away with a physical photo and the opportunity to share the picture socially which extended the brand. There were also other giant cans adorning the name of famous soccer players. Cool, right?

Here’s what adding personalization can do for you:

1) Increase Engagement—When people feel they are treated as unique and welcomed by name, they are more likely to want to engage with your product or service. They are more willing to learn what you have to share. If you know even more about them, even better. By doing this, you create a connection. You’ve appealed to their ego—and whether people like to look at it that way or not, it’s true. If you’ve touched upon an emotional nerve, people are more likely to buy. That’s where the connection becomes internal.

2) Improve lead nurturing—So at this point you’ve chatted with them and you know something—what do they want? This allows you to tailor your follow-up campaigns to show them you have what they want and you understand their needs.

3) Customer retention—You’ve made that connection and you have a customer. You will have a higher retention rate and they will be more responsive to you if you keep the personalization going in your on-going marketing. Even simple personalization tools like addressing customers by first name in email, when they visit your site or by acknowledging and remembering their preferences can make a difference in their loyalty to your brand.

It’s important to incorporate personalization into your event. How do you do that?

• Send out a pre-event survey and ask questions that can help you develop a marketing message that will resonate with them once they visit your booth.
• Have an RFID scanner to recognize their name and have it displayed on an LED screen. Who doesn’t want to see their name in lights?
• Create a survey to have on hand using a tablet, like we did for Capgemini, and capture relevant information right there on the spot and enter them to win a prize just for playing.

It seems important to at least mention, the Internet of Things (IoT) in this blog. Companies are looking to connect devices, products and services via the Internet and even with products not online. And, what is at the center of IoT? Personalization. Why do I say that? Because it’s personal to each user accessing their devices, their choice of communication and owner is in control and recognized by the company. Connecting devices is connecting companies to individuals on an individual and personal level.

These same principles can work for your site too, it doesn’t have to be an event. Do what you can to be relevant to all visitors at all levels you can.

Learn how Elation Digital can help you achieve personalization success!

Posted in Events, Interactive Museums, Technology, Uncategorized Bookmark the permalink. What do you think?

Interactive Exhibit Fantazia Showcases Art from Elation Digital’s Creative Art Director

July 22, 2015 at 12:20

by Chris Rogne

Not only does our Creative Art Director, Alejandro Gabriel, produce amazing digital interactive graphics for our integrated technologies, he is active in the art community and enjoys expressing his talents outside of Elation Digital. His animated work is being displayed at the Fantazia event at PS Gallery in Argentina.

The show opened July 17th and runs through September 18, 2015. It is an interactive exhibition for the whole family showcasing Contemporary Art: audiovisual, kinetic and animated shorts. DMAG magazine, in Argentina, described the show as being about Art, Sustainability and Interactive Technology.

Alejandro with his sister at Opening Night!

Felicitaciones Alejandro!

Learn how Elation Digital can create Interactive Solutions for your brand!

Posted in Data Capture, Events, Experiential, Interactive Brand Experiences, Lead Generation, Uncategorized Bookmark the permalink. What do you think?

3 More Ways Data Capture Solutions Help Achieve Event Marketing Success

June 30, 2015 at 12:17

by Chris Rogne

Awhile back I wrote a blog on capturing attendee information and how data capture helps lead to event success. Here are three more ways to successfully maximize data intelligence:

Prize management—Giving away prizes can be a very successful way to entice attendees to share their information with you. By scanning badges or capturing their information before entering to win something, you can follow up with them after the event. If you choose to have them be required to check back in to see if they’ve won something, you have another opportunity to grab their attention to teach them about your company and products.

Qualifying leads—Once the attendee has given you their information, you need to find out if they are a true lead. Adding a short survey after the initial data capture can help qualify each visitor. This will help you target your messaging when you create your follow-up campaigns. By knowing where they are in your pipeline, you will know whether you need to nurture that lead or attempt to convert them.

Personalization— It’s critical for your booth ambassadors to connect and engage with attendees. To meet them at a more personal level you need to find out what their preferences and needs are. By doing so, you can tailor the information you provide to create an experience that will be relevant to them which will develop a deeper relationship.

Marketers typically have two goals at events and tradeshows: lead generation and product education. Utilizing the data capture process to create the best lead follow-up campaigns, allows for you to capitalize your show success and event ROI.

Learn how Elation Digital can help you achieve data capture success!