Monthly Archives: November 2014

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Posted in Experiential, Interactive Brand Experiences, Uncategorized Bookmark the permalink.

Cardboard Provides Immersive Experience

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Last week I wrote about a new immersive technology by Samsung. This week I read an article about Google Cardboard, another immersive product introduced last June that is currently being used by Volvo. Cardboard is a rendition of Oculus Rift that’s made out of—you guessed it, cardboard and it’s being used in a marketing campaign to create a simulated driving experience for Volvo’s XC90.

Critics say the experience is not as immersive as Oculus. At a cost of only $7, using cardboard, magnets, some lenses and velcro—seems it would provide an awesome ROI. Read about it here.cardboard

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.  

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Posted in Experiential, Interactive Brand Experiences, Uncategorized, Video Activation Bookmark the permalink.

Immersive Video Activation Creates True Virtual Reality

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Always on the lookout for new technology and Samsung recently announced a new 3D 360-degree experience. Looks very interesting and how awesome would it be to virtually attend a sold-out concert or sporting event? Pretty cool! http://bit.ly/11lpOff

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.  

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Posted in Advergames, Events, Experiential, Interactive Brand Experiences, Multi-Touch, Tradeshow Technology, Uncategorized Bookmark the permalink.

Custom Branded Games

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Engaging potential customers in a fun interactive way is a great way to generate brand awareness. Elation Digital has developed a repertoire of games with various technologies: touch, motion, interactive, driving, puzzle, and trivia which are fully customizable based on the event, the target market and specific brand campaign goals.

For the launch of LG’s new G-Flex phone, we created a custom branded interactive game that could be deployed to storefronts or inside retail locations. Passers by were attracted by a customized attraction loop that invited them to play an immersive type game using just their body motion

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We’ve also developed games for PGA Woman’s Tour, Puma, the Food Bank of NY, AT&T World Cup and more. View our videos and learn how Elation Digital can help you reach your 2015 goals.

 

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.