Prize Management Drives Lead Generation
Elation Digital recently finished up another successful event. For this trade show, we worked with Capgemini at Sapphire Now, the SAP conference in Orlando that took place earlier this month. Their goal was to generate leads and collect information from interested attendees in a fun and engaging way. We developed an integrated software solution that scanned the badges of attendees and offered the opportunity to play a spin wheel game for a chance to win a prize. We also incorporated a trivia game to educate visitors about Capgemini. This concept made learning about their company more interesting and gave the salespeople an opportunity to engage with the prospects.
Here’s how it worked:
ATTRACT: An attendee approaches the booth and is enticed to learn more about Capgemini (and possibly win a prize–this always a great booth attractor).
COLLECT: The brand ambassador scanned the badges to collect the lead.
QUALIFY: The addition of a quick survey captures additional important information about the lead.
EDUCATE: As the trivia game gets played, the attendee learns about Capgemini. The brand ambassador is also nearby to share any pertinent information tailored for the visitor based on information gathered during the survey.
ENTERTAIN: Spin to Win! Our prize management system allows booth personnel to add the prizes, quantity, and expected booth traffic times, so that the prizes are inventoried and evenly distributed throughout the show in real time.
WINNER: The attendee finds out what they won!
The Capgemini booth was well received by attendees. Lead generation and product education are two of the main goals most companies have for events and tradeshows. Some marketers fear that giving away prizes do not generate qualified leads. If the interaction between the brand ambassador and the lead is genuine and informative, as it was in this case, it works. We are pleased our integrated interactive solution met the needs of our client.
Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.