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Monthly Archives: August 2015

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Posted in Custom Branded Games, Data Capture, Experiential, Interactive Brand Experiences, Uncategorized Bookmark the permalink. What do you think?

Interactive Gamification & Branded Photo App Elevate Pop-Up Shop Engagement

August 25, 2015 at 14:44

by Chris Rogne

SheaMoisture contacted us to find out how our branded interactive solutions could help them. We met with them to determine their campaign goals. We learned they wanted to: educate the visitors that their products had natural ingredients, introduce a new product line and generate excitement at their planned pop-up shows in New Orleans and Chicago.

shea popup

We brainstormed several ideas and came up with an integrated experiential solution. We created a custom interactive touch game where images floated on the screen and players touched the ingredients that they knew were natural ingredients to earn points versus distractors that should not be in SheaMoisture’s ingredients.

shea game

shea winner

The game also had a built in Prize Management system where users could win free prizes if they reached a certain score. This created excitement and competition among the players. This fun game reinforces the natural ingredients used in SheaMoisture product lines as well as brand awareness.

shea pic 1We also created a branded photo activation so the pop-up customers could have their photo taken and share via social media. This was extremely popular and over 60% of participants shared their photo on Facebook or Twitter using the hashtag #abetterwaytobeautiful. Social engagement amplifies SheaMoisture’s brand exposure well beyond the visitors who attended the pop-up shops.

Another part of our integrated solution was an attraction loop. It is a streaming video displayed on large LED screens that displays the photos taken in an animated way that generates attention. We also created “commercial-like” advertisement screens and rotated those in to highlight SheaMoisture’s top products, especially their new line: Fruit Fusion Coconut Water Collection.

Attraction-Loop001

All in all, the pop-up shops were a huge success for SheaMoisture. We were thrilled to help them reach their campaign goals and look forward to a long rewarding relationship with them.


Learn how Elation Digital can help you reach your campaign goals.

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Custom Branded Games, Data Capture, Experiential, Interactive Brand Experiences, Uncategorized Bookmark the permalink. What do you think?
video
Posted in Experiential, Interactive Brand Experiences, Lead Generation, Uncategorized Bookmark the permalink. What do you think?

Great Example of Experiential Marketing

August 12, 2015 at 13:52

by Chris Rogne

One of the key areas of my job is to create or find and share good content. I search for topics that relate to our business and keep an eye out for great examples of experiential marketing as well as what the competition may be up to.

I came across this video of an interactive experiential marketing campaign and loved, loved—simply loved it.

It’s a tad long, but it’s worth it. Please take a look.

It has all the elements of what makes experiential marketing great:

  • Engagement
  • Interactive
  • Personal
  • Humor
  • Emotion
  • A compelling offer
  • Memorable
  • Sharable
  • BRANDED

This particular campaign has integrated technology as well. It’s not a requirement for experiential marketing but since that’s what we do, it was even more compelling to me. After watching this, what I know is, I want to go there! (That’s effective marketing)

Learn how Elation Digital can create great experiential solutions for your brand!

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Experiential, Interactive Brand Experiences, Lead Generation, Uncategorized Bookmark the permalink. What do you think?

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