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Monthly Archives: July 2013

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Fixed Installations – Interactive for Fixed Installation – New Reel

July 24, 2013 at 17:42

by Chris Rogne

 

Our team has been working with several projects recently in what we call “fixed installations”.  Our company comes from the experiential space where we’ve generally provided interactive for events, trade shows and more recently experiential campaigns.  Fixed installations are permanent or semi permanent interactive displays and experiences.  Think of museums and exhibits.

Our team launched a project for FIFA, soccer’s main organizing body to promote the power of soccer to connect emotionally.  We created an immersive room experience working with Sony (a sponsor to FIFA) where our team blended hours of soccer footage into a 4 wall video driven by multiple video projectors, and integrated several sensors to track heart beats, and a virtual penalty shot, all to bring the audience into the spirit of the game.

We’ve been working with several fixed installation projects including a corporate museum for a chocolate factory and an exhibit highlighting the early seafaring explorers.

Please check out our reel for museums to get a feel of the type of activations that we’re engineering and delivering for our clients.  Contact us to discuss new projects and developing ideas for different brands!

 

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Posted in Events, Experiential Bookmark the permalink.

Despicable Me 2’s Minions based on Experiential and Event Marketing Professionals!

July 20, 2013 at 07:50

by Chris Rogne

minions 2

Just got back from watching Despicable Me 2 with my wife and two kids. AWESOME! Loved it and we had a great time laughing at this creative fun movie.

What really got me laughing was that I started seeing resemblances to the creative people I work with in the events and experiential industry. If you’re in the industry, I think you’ll agree.

 

Here is the evidence:

  1. Faithfully work for the “leader” (substitute client)
  2. Get dressed up for the task at hand (brand ambassadors)
  3. Enjoy laughing and having fun
  4. Put together attention getting pranks
  5. Work together to make crazy impossible things happen

minions DJminions

Posted in Events, Experiential Bookmark the permalink.
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Essence Music Festival July 2013 – Elation Digital Rocks New Orleans Convention Center

July 20, 2013 at 07:28

by Chris Rogne

Elation Digital brought their A-Game to town to help their brand client attract and activate thousands of participants at the Essence Music Festival held in New Orleans July 4-7.

Utilizing the latest in technology, our team developed a full turnkey solution for our experiential marketing agency partner including iPad registration and opt-in data capture, survey, and a special image processing brand experience that let the festival participants get wild and crazy dancing to the music.

Posted in Events, Experiential, Interactive Brand Experiences Bookmark the permalink.
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Posted in Advergames, Strategy, Technology Bookmark the permalink.

Evolution of Advergames to Digital Marketing Platforms

July 7, 2013 at 11:29

by Chris Rogne

advergaming

Advergames are simply games that have been branded at one level or another. Early on, brand marketers saw the potential of the video game market (in the old days 1995-2000) and started customizing game experiences with brand elements to connect with audiences.

One early brand experience created that I recall from this time period was from Nabisco and their Oreo brand. They created a race type game where you would float your Oreo “boat” through several obstacles down a river. It was simple, and fun and tied into the Oreo brand promise.

Fast forward to 2013; graphics have made a quantum leap, to hyper realistic 3D, augmented reality and mobile has opened new potentials, advances in physical controllers and sensors have created new brand experiences around physical digital blending our reality and virtual reality and providing the interfaces to bridge the experience, and social media platforms to play.

From our perspective as creative technologists, all the advances in technology has provided new canvases for creative and marketing directors to create new deeper positive brand engagements and even brand marketing platforms.

There is still a place for simple enjoyable advergames for events or mobile, where the goal is still simple to create a positive brand experience. However these interactive games can now leverage technology to extend and amplify this experience to a deeper level. Marketer’s can utilize the virtual digital marketing toolbox to design a platform that include games, experiences, user generated content, social media, mobile devices to create a virtual brand world of experiences, games, events, videos, live content, microsites and much more to add depth and relevance to the engagement of brand and audience.

Nike+ is a great example of Nike building a marketing platform utilizing all of the benefits of technology. Nike+ provides digital tools for their customers to achieve their fitness goals by providing customized senors to track and monitor activity, accounts to set goals and track progress, a social community to share and encourage each other, gamification elements of badges and achievements to bring rewards and recognition to meeting goals and encouraging performance improvements.

Nike+ combines the best of marketing and digital interactive. Marketing’s goal is to ultimately drive revenues by uncovering consumers needs and desires and solving them through products that are in alignment with a brand’s promise. Nike is about helping people reach their fitness and life goals. “Just Do It” is their well known brand tagline. Nike+ fulfills Nike’s brand promise and also has created huge new opportunities to sell products that work together, tied together by technology. As a first mover in this space, Nike has created an advantage with hundreds of thousands of fitness minded consumers using their products on their platform. The ultimate loyalty program providing useful, relevant services, information and products.

This type of marketing platform can be adapted to many industries, products and brands and provide early mover advantages. Advergames and brand experiences are only a part of what’s possible.

Elation Digital is a leader supporting brands with creative technology based engagement solutions. Please contact Elation to learn more or to discuss potential projects. Screen Shot 2013-07-07 at 11.23.07 AM

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Posted in Events, Experiential, Interactive Brand Experiences Bookmark the permalink.

How Technology is Changing Experiential Marketing & Events

July 7, 2013 at 09:32

by Chris Rogne

Chase Liquid Essence

Elation Digital a leader in interactive attractions and event technology for experiential marketing has released “Groundbreaking Interactive Experiential Campaign in 60 Days!”

Agencies and brand managers are realizing that technology is a core component in successful experiential and event marketing. It can be the difference between an empty booth, and a packed booth, where people are excited to share their data and interact with the brand. In this Elation Digital case study, we take a look at one of the most advanced brand activations currently touring and how it increases engagement numbers per event by over 500%, engages the audience, and leverages social media to spread the message.

 

 

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Posted in Experiential, Interactive Brand Experiences, Technology Bookmark the permalink.

Coca-Cola : Happiness Dispenser – Free WIFI for Students

July 5, 2013 at 09:06

by Chris Rogne

Here is a great use of creative technology by Coca-Cola; providing free WIFI to students in areas that charge for WIFI access.

This interactive brand experience has all of the hallmarks of a great Coca Cola brand activation:

1. Ties into Coca-Cola’s brand campaign message “Share Happiness”
2. Creates a physical icon to reinforce the Coca-Cola engagement through the use of a “dispenser” where people use their phones to push the dispenser paddle to “refill” their phones, mimicking refilling a coke drink at a drink dispenser. Refill=Happiness
3. Addresses the target market. By having a clear target in mind, Coca-Cola was able to create an attraction that served a need of that market. In this case students in many areas of the world don’t have access to free WIFI, and they don’t have much money. So this free WIFI dispenser located in areas that students congregate, socialize and connect had direct meaningful impact and reinforced the brand.
4. Tied in elements of social media, and additional brand experiences ( Coca-Cola FM ) to leverage the engagement into an amplified experience.

From a technology standpoint, Coca Cola was able to utilize WIFI distribution technology in a novel way. The dispenser was custom designed and created in small batches using the latest in 3D CAD/CAM technology.

Elation Digital is a leading forward thinking creative technology engagement solution provider to experiential, marketing, and creative agencies serving global brand clients. We help agencies ideate, and develop turnkey interactive marketing solutions for experiential, point of sale, and events that attract targeted audiences and deliver positive brand engagements.

Contact Chris Rogne at Elation Digital (crogne”@”elationdigital.com) to discuss project ideas, budgets, and implementation strategies.

Posted in Experiential, Interactive Brand Experiences, Technology Bookmark the permalink.
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Posted in Events, Multi-Touch, Technology, Tradeshow Technology Bookmark the permalink.

Multi-touch Table – Lincoln

July 3, 2013 at 08:36

by Chris Rogne
12 meter multitouch interactive table

12 meter multitouch interactive table

The Agency Imagination developed a strategy for Ford Motor Company’s Lincoln car brand to include the use of the latest in multi-touch technology to create a 12′ long interactive table.

With the framework and technology of Multi-Touch components, one of the cool capabilities is to arrange multitouch in different configurations. Think of it as a lego set of interactive screens that can be configured as wall units or desks in different shapes (like a U shape). All of the screens can be integrated and can “talk” with each other. Many people can interact with the screens at the same time.

For this particular implementation, the use of object recognition on the interactive table top was used to recognized different objects placed on the screen to trigger specific content. Check out the video!

Elation Digital’s development team has been on the forefront of touch screen solution development for years and helps agencies to develop and implement interactive solutions for trade shows, exhibits, and marketing programs. Clients include Chevrolet, Puma, JP Morgan Chase, Coca-Cola, Vodaphone and other global brands.

Contact Elation Digital’s Chris Rogne (crogne”@”elationdigital.com) for more information and to discuss possible projects. We work closely to help our agency partner’s win projects.

Posted in Events, Multi-Touch, Technology, Tradeshow Technology Bookmark the permalink.
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Event Marketing Emerging Trends and Technology

July 1, 2013 at 22:28

by Chris Rogne

Experiential marketing is becoming increasingly desirable because it brings back the face-to-face connections that allow for meaningful dialogues to open, something lost in more traditional marketing. All industry indications are that technology-driven interactive experiences will continue to capture larger portions of advertising budgets. If you are an agency or brand that wants to incorporate live events into your current campaigns, you may be wondering: what’s next? Here’s a rundown on some terms you hear and ideas to consider incorporating into your next campaign.

From a tradeshow to engagement campaign, communication is the heart of the experience. Transmedia is new term that describes the “cross-device” experience. Duplicate experiences on websites, mobile phones, and tablets are redundant. It’s much more effective to encourage different interactions on different devices. Transmedia strategy should be a part of your planning.

Projection mapping is another hot tech-based trend in all live event marketing. This used to be seen primarily at outdoor events, on the sides of buildings. For a great example of this, check out our Chevy Sonic engagement. Projection mapping is becoming sought after in indoor events as well, such as tradeshows and b-2-b events.

Gamification is another buzzword you’ll hear when experiential marketing is discussed in 2013. Gamification reintroduces the element of fun to interactions and of course, fun is effective when you’re looking to connect. Highly desirable for businesses, M2 Research predicts that business spending on gamification this year will be $242M and will reach $2.8 B by 2016.

Mobile Apps are certainly still hot. The app ecoculture is here to stay, and consumers grow ever more comfortable with them. An app downloaded at a live event has the benefit of a shelf-life that extends long past the event, especially when it is useful or entertaining. ED has a digital engagement platform that shortens the development time of custom apps, with a marketer’s toolkit to fully integrate the app into the overall goals of the campaign it supports.

Elation Digital is an experienced experiential marketing partner that enables your agency or brand to connect, one-to-one with potential prospects, on tight timetables with respect to budgets. By forecasting the emerging trends, we help you get ahead of the curve.

Posted in Events, Experiential, Technology Bookmark the permalink.

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