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Monthly Archives: June 2015

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Posted in Data Capture, Events, Experiential, Interactive Brand Experiences, Lead Generation, Uncategorized Bookmark the permalink. What do you think?

3 More Ways Data Capture Solutions Help Achieve Event Marketing Success

June 30, 2015 at 12:17

by Chris Rogne

Awhile back I wrote a blog on capturing attendee information and how data capture helps lead to event success. Here are three more ways to successfully maximize data intelligence:

Prize management—Giving away prizes can be a very successful way to entice attendees to share their information with you. By scanning badges or capturing their information before entering to win something, you can follow up with them after the event. If you choose to have them be required to check back in to see if they’ve won something, you have another opportunity to grab their attention to teach them about your company and products.

Qualifying leads—Once the attendee has given you their information, you need to find out if they are a true lead. Adding a short survey after the initial data capture can help qualify each visitor. This will help you target your messaging when you create your follow-up campaigns. By knowing where they are in your pipeline, you will know whether you need to nurture that lead or attempt to convert them.

Personalization— It’s critical for your booth ambassadors to connect and engage with attendees. To meet them at a more personal level you need to find out what their preferences and needs are. By doing so, you can tailor the information you provide to create an experience that will be relevant to them which will develop a deeper relationship.

cap surveyMarketers typically have two goals at events and tradeshows: lead generation and product education. Utilizing the data capture process to create the best lead follow-up campaigns, allows for you to capitalize your show success and event ROI.

 

Learn how Elation Digital can help you achieve data capture success!

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Data Capture, Events, Experiential, Interactive Brand Experiences, Lead Generation, Uncategorized Bookmark the permalink. What do you think?
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Posted in Advergames, Custom Branded Games, Events, Experiential, Interactive Brand Experiences, Interactive Museums, Multi-Touch, Uncategorized Bookmark the permalink. What do you think?

It’s All About Connection – Gen C

June 26, 2015 at 11:00

by Chris Rogne

Connecting to your customers is key. To do that, it’s crucial to know your audience. Who are you targeting? There’s so much information about Millennials, how to reach them and why they require a different marketing approach than other groups. Now comes Gen C also referred to as Generation C. The C stands for connected.

Is this a different group of people? Gen C is not defined by the year you were born but by your digital actions. When writing about millennials, I found myself thinking I had many of the attributes that described them (well not the age part-I’m older) but then I read all the articles about Gen C, these descriptors are a much closer description of how I work and surf. What are these characteristics?

• Connected—well of course, that’s the premise of this blog. Many were born into this technologically driven connected entity and others have adopted it. They connect through technology: smart phones, iPads, tablets, and wearable devices. It’s how they create deeper relationships with their family, friends, interests and co-workers. They are online—all the time.
• Community centric—as a way to stay connected to things they are passionate about, they think community by joining and following online groups or starting them.
• Content driven—whether they create it or consume it, it’s important to them. It’s where they derive their information and that drives their actions. Videos have become a huge part of the content they enjoy and YouTube is a favorite destination for them.
• Communicators—they communicate digitally and often. It’s become an easier medium for them to reach out this way. Social platforms have certainly helped with this.
• Collaborators—they absorb the information they consume and share it. This allows them to collaborate with companies and brands. They provide reviews and look to others for their reactions and opinions

gen c

Do these describe you too? I’m sure some, if not all, these apply to many of you. If you are reading this–you are connected. Gen C overlaps with Millennials and other generations too. Since it’s based on behaviors, the age group can span from teens to retirees.

So what do we do now? Just as in reaching millennials, it is important to connect to the Gen C audience in the medium they prefer—digital. Meet them where they are, allow and encourage them to interact and communicate with you. They are already connected. You just need them to connect with you.

Learn more about how Elation Digital can help you connect to your audience!

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Advergames, Custom Branded Games, Events, Experiential, Interactive Brand Experiences, Interactive Museums, Multi-Touch, Uncategorized Bookmark the permalink. What do you think?
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Posted in Uncategorized Bookmark the permalink. What do you think?

Google Jump a 3D Virtual Reality Solution

June 17, 2015 at 10:17

by Chris Rogne

At Elation Digital we love technology. We are a bunch of geeks–technology geeks, that is. Well, I’m a marketing geek, but I’m always awed by the technology we create. We keep an eye out for the latest in tech advancements and we experiment with them too, so we can bring them to our clients.

GoPro and Google make Jump!

This new Jump technology is an awesome step in virtual reality. With multiple GoPro camera’s, they will capture a 360° view weaved together to make a video. You’ll be able to watch these videos on YouTube this summer, using Google Cardboard. Technology is always improving and the newest technology is the new hot thing. We’ll see soon enough.

This Jump technology reminded me of a video activation that we offer using multiple camera technology similar to the Google Jump concept; we call it Elation Photo Motion. Our solution uses a series of cameras harnessing several computers to weave a photo motion video capturing 180° or 350° action of a person (or people) doing a fun activity like jumping. We describe it as capturing a “Matrix” style video (you know, like the movie). It’s a cool technology and our clients like it. We are also experimenting with embedding a person’s photo motion video into a 3D background. It will be very cool!

Learn more about how Elation Digital can help you reach your goals!

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Uncategorized Bookmark the permalink. What do you think?

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