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Category Archives: Gamification

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Posted in Custom Branded Games, Data Capture, Events, Experiential, Gamification, mobile marketing tours Bookmark the permalink. What do you think?

Big Win for our Partner at Reggie Awards for #GarnierMusic campaign!

April 25, 2016 at 11:12

by Chris Rogne

We love when our partners win awards for their experiential campaigns!

Special shout out to our friends at AMP Agency for winning 2016 REGGIE AWARDS Silver for #GarnierMusic experiential campaign!!

We helped AMP deliver interactive components for several music festivals for Garnier and their #GarnierMusic campaigns.

Our customized integrated digital solution included data capture, tracking, photo capture, video capture, animated GIF solutions, email, social media sharing, spin wheel and prize management, as well as a very cool custom queue management system to help manage thousands of participants at music festivals across the country!

 

Posted in Custom Branded Games, Data Capture, Events, Experiential, Gamification, mobile marketing tours Bookmark the permalink. What do you think?
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Posted in Custom Branded Games, Data Capture, Events, Experiential, Gamification, Interactive Brand Experiences, kiosks, Lead Generation, mobile marketing tours, Multi-Touch, ROI, Strategy, Tradeshow Technology, Uncategorized Bookmark the permalink. What do you think?

Educating Audiences with Infotainment

February 17, 2016 at 09:56

by Chris Rogne

The main goal of many of our clients is education. They want the audience to learn something—this is particularly true for our tradeshow clients but many others as well. Infotainment works well to achieve those goals. What is infotainment? Info from information combined with tainment from entertainment. In essence, it’s a great way to teach information in a unique way.

The most effective way to teach something to someone is to make it fun. Many companies realize this too, which is why gamification is gaining popularity in the work place too, for on-boarding new employees and for ongoing training programs. While we enjoy adding gamification to infotainment experiences, and we do it often, it’s not the right solution for everyone. Some brands like to keep it interesting and interactive but simply want the information to be accessible and engaging. (We do that too!)

By making it interactive, the participant becomes more engaged in the experience. People fall into different types of learners: visual, auditory, reading & writing and kinesthetic (hands-on). Our infotainment solutions can be created to reach all of these different styles and all of the ones we develop will benefit both the visual and the kinesthetic learners. For those that are reading & writing learners, our trivia app adds the question and answer element that those learners crave.

We developed a cool interactive catalog experience to teach attendees about Oil and Gas. Check out our project video.

Learn more about our infotainment and gamification solutions.

We would love to develop a solution that meets your needs. Contact us today.

Elation Digital develops a wide variety of experiential interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Custom Branded Games, Data Capture, Events, Experiential, Gamification, Interactive Brand Experiences, kiosks, Lead Generation, mobile marketing tours, Multi-Touch, ROI, Strategy, Tradeshow Technology, Uncategorized Bookmark the permalink. What do you think? Tagged event solutions, experiential, interactive
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Posted in Advergames, Custom Branded Games, Data Capture, Events, Experiential, Gamification, Interactive Brand Experiences, Lead Generation, mobile marketing tours, Strategy, Technology, Uncategorized Bookmark the permalink. What do you think?

What’s Hot in Experiential for 2016?

January 18, 2016 at 13:02

by Chris Rogne

About a year ago, I wrote about the Tech Trends for 2015 and which ones matter. I took the angle of discussing that choosing the right technology to fit campaign goals is more important than choosing solutions simply for the sake of having a trendy gadget. Of course that still holds true but technology has made great strides in the past year. And, for the most part, companies are using them wisely.

What you should to expect to see more of this year:

Virtual Reality—VR is still hot and is being predicted by many to be an even greater attraction this year. It’s use has been growing since last year. The number wearable devices have increased and can be found in prices that range from under $3 (Google Cardboard) to over $600 (Oculus Rift). There’s something for everyone’s budget. You’ll also see more immersive VR experiences that will include the senses—smell, sound and motion. Check out this experience for Boursin made in the UK.exp-2016

Wearable Technology—This is not going away any time soon and the technology keeps getting better and the number of ways to incorporate these into experiences is improving. We are still seeing RFID for movement tracking, registration and data capture as a popular choice. Smart phones, watches and bracelets, and others, will be incorporated into experiences making more a personalized connection.

Beacons—I touched on this last year. It was starting to take off and made real progress in 2015. Forbes sites beacons will drive $44 billion in sales in 2016. Why wait for people to stop by your booth or attraction? By sending push messages, you can attract people to you or keep them informed about promotions, product information or meet me at cocktail hour to chat.

Vertical Video—Meercat and Snapchat were first. Vertical videos (ads) make sense for mobile devices, not so much for your office environment. Vertical LED’s look cool at events. It will be interesting to see how this is used this year.

What you should keep an eye on:

CES had so many great technologies available for preview. Many of them won’t be ready for incorporation into many events this year but hold promise for late 2016 and 2017.
Samsung Rink VR Controller—A series of palm controllers that give you the ability to use your hands and fingers within the virtual world. This should be big with gamification. Having the ability to interact with your hands and more intricately your fingers will open up many possibilities. I know our team of developers will have fun experimenting with this once it’s available.

8i Volumetric VR People—3D Hologram people at your event? How is this different than other hologram solutions? They are using 2 or more video cameras to build the figures rather than depth sensors.

HTC Vive “Chaperone” Mode–Tired of bumping into the coffee table while you are wearing your VR headset? Your actual living environments can be over laid into the experience so you can move around fearlessly.

With so many interesting items available, 2016 will be an exciting year for experiential technology. 2015 was amazing too. It just keeps getting better and better. Yes, I love my job—and I’m just a small part of it.

Learn How Elation Digital Can Create Experiential Solutions for You!

Elation Digital develops a wide variety of interactive experiential brand solutions to attract crowds for events, tradeshows and mobile marketing tours. Their cutting-edge technology includes photo & video activations, custom gamification, social media engagement, data capture, tracking and reporting. These solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Advergames, Custom Branded Games, Data Capture, Events, Experiential, Gamification, Interactive Brand Experiences, Lead Generation, mobile marketing tours, Strategy, Technology, Uncategorized Bookmark the permalink. What do you think?
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Posted in Custom Branded Games, Data Capture, Experiential, Gamification, Interactive Brand Experiences, Lead Generation, Uncategorized Bookmark the permalink. What do you think?

2015 – A Year of Experiential

December 17, 2015 at 12:42

by Chris Rogne

2015 is almost over. Looking back over the year, we accomplished some pretty amazing experiential solutions for our clients. I can say that because as Director of Marketing, it’s my job to get the word out there and showcase our work. I’m objective because I didn’t create them. But in all honesty, our development and creative teams continue to come up with some truly wonderfully unique and compelling ideas, our sales team sells them to awesome clients and voila, here are a few of this year’s highlights: (be sure to click on the images to see videos or effects)

Our Kinect & Motion gamification solutions are designed to get the participants involved in playing and enjoying themselves. People love to compete and this furthers the engagement. It’s contagious! People gather to watch and they want to join in the excitement.

AT&T Fiesta Futbol

att soccer kick

Health Ministry of Argentina

Bien-verano

Patagonia

patagonia stomp

The touch games we develop create an emotional connection to the brand. By interacting with elements that have been incorporated, the information gets reinforced through play.

SheaMoisture

shea game

Honda-2015 International Car Show

honda game pic

Monterey Bay Aquarium

baitball finger

Our infotainment solutions combine the interactive nature of our games with the opportunity to include important product or company information into the experience. Learning is easier when the participant is having a good time and the information is remembered more easily.

Patagonia

patagonia discover

Incaa – Technopolis

incaa touch

Madam Walker (SheaMoisture)

madam walker screen

Our photo and video activations are still popular and extend the brand. People still love taking photos and videos–and love sharing them. Ours are fun and designed to get the people to interact.

Pepsi Slow Motion

pepsi video pic

Incaa Green Screen

incaa green screen

Garnier Animated Gif

garnier gif

Share a Coke

share rodriguez

We integrate our data capture technology into our various experiential solutions. The interactive engaging features of our activations draw the crowds which presents the perfect opportunity to collect participant information.

Capgemini

capgemini spin

Garnier

garnier qr scan

Everything is still all about Social Sharing. Brands and agencies feel the pressure of having a social presence. We agree! Just like our data capture, all of our experiences can have the social element integrated into the solution for easy sharing.

Garnier Social wall

twitter wall

Essie Instagram Wall

essie wall

We had many campaigns where the physical and digital world intersected which created true experiential success. These two combined enhanced the experience and immersed the participant into the action.

How did experiential work for you in 2015? We’d love to help you make great strides in 2016– it’s going to be an awesome year!

Learn more about our solutions today!

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Custom Branded Games, Data Capture, Experiential, Gamification, Interactive Brand Experiences, Lead Generation, Uncategorized Bookmark the permalink. What do you think?
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Posted in Custom Branded Games, Events, Experiential, Gamification, Interactive Brand Experiences, Multi-Touch, Uncategorized Bookmark the permalink.

5 Reasons Why Gamification is the Right Experiential Solution for Events

March 26, 2015 at 16:04

by Chris Rogne

Gamification is defined in many different ways. A business using gamification for its own internal use utilizes games for on boarding, training, employee motivation and peer building, to name a few. For companies looking to incorporate gamification into an event, trade show or conference, it solves completely different goals:

1) Booth attraction—People are waving their arms around or jumping in place. These types of games work to bring a level of excitement to your booth that gets people curious. Once you’ve gained their attention you can share the message you want them to learn.

2) Lead generation—Capturing attendee information before playing a game is a great way to generate leads. People don’t mind giving up a few personal details for some fun. Be sure to collect the data points you will use to contact your lead for post event follow-up to keep the conversation going and extend the relationship.

3) Brand awareness—Perhaps you are a well-known brand and just want viewership to stay in the minds of consumers. If you are a smaller brand or a company wanting to create a brand image, games can be leveraged to reinforce brand messaging throughout the game.

4) Occupy and entertain—Have you been fortunate enough to have an interested group of people in your booth but all your booth attendees are with other people? Having a game in the booth that reinforces your brand while they are waiting to learn more about your product or service is a great way to keep them occupied and engaged until someone is free to chat with them. Also, if you anticipate long lines at your event, having gaming stations throughout the line is an excellent way to keep your participants happy while waiting.

5) Infotainment—Playing games can actually be created to teach the participant in your booth what you want them to learn such as key features of a product. It becomes an interactive canvass to help to convey the message(s) you want to share.

gamificiationAny or all of these reasons are why you should choose adding games to your next event, trade show or conference. Gamification allows for a fun interaction with your brand which leaves a longer lasting impression on an attendee.

Want more information on adding gamification to your next marketing event? Learn more!

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Custom Branded Games, Events, Experiential, Gamification, Interactive Brand Experiences, Multi-Touch, Uncategorized Bookmark the permalink.

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