Posted in Events, Experiential, Interactive Brand Experiences, Uncategorized Bookmark the permalink. What do you think?

Start Your Marketing Engines!

April 15, 2021 at 14:13

AUTO RACING IS BACK AND OUR INTERACTIVE DIGITAL SYSTEMS WILL HELP DRIVE CONSUMER ENGAGEMENT

As the event world starts to awaken from its pandemic-induced hibernation, we’re not sure who is more excited: consumers that have been waiting for almost a year to go someplace; brands that rely on events to market their products; or the people still working in the experiential marketing industry that were devastated by a lack of activity. Everyone has taken a big hit, so if you made it through, cheers to you!

Fortunately, vaccinations are in high gear, so all the hard work and planning by sports leagues, concert promoters and live event organizations is about to start paying off. One of the first sports industries to bring back live fans is auto racing. While crowd sizes will vary at tracks, Indy Car, NASCAR, NHRA and Formula 1 have all announced full schedules for 2021. That’s great news for gearheads and for us at Elation Digital because we get to roll out some new programs we’ve been waiting to use.

One of our first big programs this year includes three interactive systems. Working with one of the top Indy Car teams and a 100 global company, our high-tech systems will be traveling around the country all summer and engaging race fans at 17 events in 13 major markets. This program includes our Photo Motion station, an augmented reality experience we call our AR Mirror, and a Winners Circle photo opportunity. Here is a brief description of these interactive systems:

AR MIRROR

The AR Mirror is a touchless, motion-activated system that allows the consumer to create a personalized 3D driving suit that is applied to your body, so it activates and animates with your body’s movement. There are many customizable options, including 3 different type of suits, 8 colors, and an array of additional items like helmets, hats, headphones, patches, seatbelts, and more. There are hundreds of design combinations. Once the suit design is completed, other fun elements appear on the screen and the participant can move around in this combination of real and virtual environment. An MP4 video is created and sent to the consumer to be shared with friends or on social media.

PHOTOMOTION

Participants using our Photo Motion system create a high-impact photo in motion thanks to the latest technology which takes images from 9 cameras at different angles over a 120° viewing area. This creates a bullet-time effect, which then blends the images together to make a moving mp4 file. This fun video is emailed to each person and can be shared on their favorite social media channel or sent to family or friends.

WINNERS CIRCLE

Our Winners Circle photo station allows race fans to celebrate their virtual victory and create a magazine quality photo. We combine high-end Nikon cameras with our automated photo engagement platform and add multiple design overlays and background image options. Participants receive a digital copy of their winning photo!

All our systems will live inside an amazing 3000 sq. ft. double decker mobile experience, built and operated by SME (http://www.engagesme.com) out of Winston Salem, NC. This multilevel structure is designed to maximize fun and deliver a top-notch experience for race fans in every market. In addition to our digital interactive systems, consumers that visit this beautiful mobile display can customize their own t-shirt and have it printed right on site. We created a tablet sized touch-screen solution that allows consumers to visually customize their t-shirt, including size, color, background graphic and color of the graphic. To help the client operate this program smoothly throughout the year, Elation Digital created a custom inventory management program to track activity, provide up-to-the-minute reports and keep supplies current for every event.

TOURING DOUBLE-DECKER EXPERIENCE ZONE

The green flag has dropped on the 2021 event season. Are you ready to go? Call (704.612.0175) or email us (team@elationdigital.com) today so we can help you plan your upcoming experiential program. Elation Digital – Elevate Your Engagement.

Posted in Events, Experiential, Interactive Brand Experiences Bookmark the permalink. What do you think?

7 of the Coolest Experiential Marketing Campaigns

November 21, 2016 at 07:02

by Chris Rogne

Experiential Marketing can mean a lot of things for a lot of people. It can just relate to an experience that people have while interacting with a campaign, it can be something that needs to WOW people, it can be something that sets emotions on the edge and so on.

I think it can actually be a little bit of everything. You have to start an emotion on your audience so that same emotion relates to the attitude your brand wants to transmit. It’s when you are able to immerse an individual or an entire audience into a branded experience.

Dave Moth from eConsultancy describes Experiential Marketing as the effort to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.

This means that technology can and will bring a new edge to the way brands, companies and institutions communicate with their audiences. Positive emotions while interacting with a brand will make people to think positively about that brand. The same for excitement, fun and a lot more adjectives.

Here is a great article regarding Experiential Marketing Campaigns.

Have fun reading it and send in your comments.

Posted in Custom Branded Games, Data Capture, Events, Experiential, Gamification, mobile marketing tours Bookmark the permalink. What do you think?

Big Win for our Partner at Reggie Awards for #GarnierMusic campaign!

April 25, 2016 at 11:12

by Chris Rogne

We love when our partners win awards for their experiential campaigns!

Special shout out to our friends at AMP Agency for winning 2016 REGGIE AWARDS Silver for #GarnierMusic experiential campaign!!

We helped AMP deliver interactive components for several music festivals for Garnier and their #GarnierMusic campaigns.

Our customized integrated digital solution included data capture, tracking, photo capture, video capture, animated GIF solutions, email, social media sharing, spin wheel and prize management, as well as a very cool custom queue management system to help manage thousands of participants at music festivals across the country!

Posted in Custom Branded Games, Data Capture, Events, Experiential, Gamification, Interactive Brand Experiences, kiosks, Lead Generation, mobile marketing tours, Multi-Touch, ROI, Strategy, Tradeshow Technology, Uncategorized Bookmark the permalink. What do you think?

Educating Audiences with Infotainment

February 17, 2016 at 09:56

by Chris Rogne

The main goal of many of our clients is education. They want the audience to learn something—this is particularly true for our tradeshow clients but many others as well. Infotainment works well to achieve those goals. What is infotainment? Info from information combined with tainment from entertainment. In essence, it’s a great way to teach information in a unique way.

The most effective way to teach something to someone is to make it fun. Many companies realize this too, which is why gamification is gaining popularity in the work place too, for on-boarding new employees and for ongoing training programs. While we enjoy adding gamification to infotainment experiences, and we do it often, it’s not the right solution for everyone. Some brands like to keep it interesting and interactive but simply want the information to be accessible and engaging. (We do that too!)

By making it interactive, the participant becomes more engaged in the experience. People fall into different types of learners: visual, auditory, reading & writing and kinesthetic (hands-on). Our infotainment solutions can be created to reach all of these different styles and all of the ones we develop will benefit both the visual and the kinesthetic learners. For those that are reading & writing learners, our trivia app adds the question and answer element that those learners crave.

We developed a cool interactive catalog experience to teach attendees about Oil and Gas. Check out our project video.

Learn more about our infotainment and gamification solutions.

We would love to develop a solution that meets your needs. Contact us today.

Elation Digital develops a wide variety of experiential interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Advergames, Custom Branded Games, Data Capture, Events, Experiential, Gamification, Interactive Brand Experiences, Lead Generation, mobile marketing tours, Strategy, Technology, Uncategorized Bookmark the permalink. What do you think?

What’s Hot in Experiential for 2016?

January 18, 2016 at 13:02

by Chris Rogne

About a year ago, I wrote about the Tech Trends for 2015 and which ones matter. I took the angle of discussing that choosing the right technology to fit campaign goals is more important than choosing solutions simply for the sake of having a trendy gadget. Of course that still holds true but technology has made great strides in the past year. And, for the most part, companies are using them wisely.

What you should to expect to see more of this year:

Virtual Reality—VR is still hot and is being predicted by many to be an even greater attraction this year. It’s use has been growing since last year. The number wearable devices have increased and can be found in prices that range from under $3 (Google Cardboard) to over $600 (Oculus Rift). There’s something for everyone’s budget. You’ll also see more immersive VR experiences that will include the senses—smell, sound and motion. Check out this experience for Boursin made in the UK.

Wearable Technology—This is not going away any time soon and the technology keeps getting better and the number of ways to incorporate these into experiences is improving. We are still seeing RFID for movement tracking, registration and data capture as a popular choice. Smart phones, watches and bracelets, and others, will be incorporated into experiences making more a personalized connection.

Beacons—I touched on this last year. It was starting to take off and made real progress in 2015. Forbes sites beacons will drive $44 billion in sales in 2016. Why wait for people to stop by your booth or attraction? By sending push messages, you can attract people to you or keep them informed about promotions, product information or meet me at cocktail hour to chat.

Vertical Video—Meercat and Snapchat were first. Vertical videos (ads) make sense for mobile devices, not so much for your office environment. Vertical LED’s look cool at events. It will be interesting to see how this is used this year.

What you should keep an eye on:

CES had so many great technologies available for preview. Many of them won’t be ready for incorporation into many events this year but hold promise for late 2016 and 2017.
Samsung Rink VR Controller—A series of palm controllers that give you the ability to use your hands and fingers within the virtual world. This should be big with gamification. Having the ability to interact with your hands and more intricately your fingers will open up many possibilities. I know our team of developers will have fun experimenting with this once it’s available.

8i Volumetric VR People—3D Hologram people at your event? How is this different than other hologram solutions? They are using 2 or more video cameras to build the figures rather than depth sensors.

HTC Vive “Chaperone” Mode–Tired of bumping into the coffee table while you are wearing your VR headset? Your actual living environments can be over laid into the experience so you can move around fearlessly.

With so many interesting items available, 2016 will be an exciting year for experiential technology. 2015 was amazing too. It just keeps getting better and better. Yes, I love my job—and I’m just a small part of it.

Learn How Elation Digital Can Create Experiential Solutions for You!

Elation Digital develops a wide variety of interactive experiential brand solutions to attract crowds for events, tradeshows and mobile marketing tours. Their cutting-edge technology includes photo & video activations, custom gamification, social media engagement, data capture, tracking and reporting. These solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Data Capture, Events, Experiential, Interactive Brand Experiences, Lead Generation, Tradeshow Technology, Uncategorized Bookmark the permalink. What do you think?

Controlling Long Lines at Events

October 15, 2015 at 11:00

by Chris Rogne

Do people wait in line to see your booth attraction? Does it get chaotic and difficult for your brand ambassadors to keep track of who’s next?

There is a solution.

Queue Management—We’ve developed a proprietary app that takes the guesswork out of managing long lines at events and also, additionally, aids in the registration and lead generation process.

The most popular choice is QR codes. Participants enter their information on a branded information screen. Once the data is captured, the QR code is scanned and recorded onto the card.

The participant checks-in for the attraction they are interested in and the brand manager scans the card into the queue system and that person is assigned a place in the order. Easy!

We like to use big screens so the participant can see their place from a distance. We also offer text and email notification. No need to stand around and wait. This increases their enjoyment factor because they can keep track of their place and allows the user to look around your booth! They are not tied down. It increases brand engagement and offers a much better user experience!

We also have to ability to integrate your brand’s videos and images onto the screens. This creates visual interest and engages the audience. Our Queue management system integrates with all of Elation’s other solutions including games, infotainment experiences, contests and more and can track activity of your attendees.

Aside from QR codes, we offer RFID, scanners and other options, as well.

Let us help you control your queue!

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Custom Branded Games, Data Capture, Events, Experiential, Interactive Brand Experiences, Lead Generation, ROI, Strategy, Uncategorized Bookmark the permalink. What do you think?

Measuring the ROI of Adding Branded Interactive Engagements to your Event

October 5, 2015 at 13:27

by Chris Rogne

The one tried and true way of measuring overall ROI is to take the revenue generated, subtract the costs and divide by those costs to get the percentage. Seems simple enough. To measure the ROI of adding an experiential element to your booth is a bit more tricky and yet can still be determined.

First, as I always mention, start with your goals. What are you hoping to gain by adding an interactive technology? These goals will help to figure out what to compare against at the end of the show.

Positive Brand Engagement—adding an experiential solution increases the connection to your brand. Playing a game, taking a photo, learning about your products through interactive screens, make a lasting impression by reaching them at an emotional level. If someone took the time to interact with your brand and not simply chat with your booth personnel, that person has a higher chance of being a quality lead for you.

Quality of leads—this is not strictly a numbers game. You could get boatloads of names from an event. Even your amazing sales pipeline strategy may not be able to help you if the leads you gather aren’t your target audience. Several high quality leads will be far more beneficial down the road for you than 100 names that do nothing (except skew your analytics when you reach out to them).

Partnership opportunities—it’s not always about finding customers. You chose your specific event for a reason. There will be other companies that are synergistic to yours. You may find there is a company that is similar but not directly competitive to you. Together you can take advantage of each other’s strengths and offer each other something you don’t have. Many times that is much cheaper than developing it for yourself.

Longevity of relationships—also knows as the Lifetime Value of a Customer. Perhaps one deal generates a $10,000 deal but that doesn’t quite cover your show investment (Booth costs alone can be that high). If you deliver for that customer and they keep coming back, you are covering your acquisition cost and then some for years to come.

Brand extension—we are constantly talking and writing about how a brand’s perception can last long after the event. Having something beside a #hashtag that can be shared socially is key can reach a multiple factor of the number of people that came by your booth.

The majority of our clients work with us annually or multiple times throughout the year. We are happy when they come back. It’s a testament to the fact our solutions work and met the goals and solutions they were aiming to achieve.

Learn how Elation Digital Can Help you Reach your ROI goals!

Elation Digital develops a wide variety of interactive brand experiences and event experiential technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Custom Branded Games, Data Capture, Events, Experiential, kiosks, Lead Generation, mobile marketing tours, Technology, Tradeshow Technology Bookmark the permalink. What do you think?

Which Experiential Technology is Right for You?

September 23, 2015 at 12:02

by Chris Rogne

There are many options when looking to add an interactive experiential technology to your event. Where should you start? How do you choose? Start with your objectives. Ask yourself, “What am trying to accomplish? What are my campaign goals?”

Looking for leads? Sure, that’s top of everyone’s list. How can you accomplish this? Add a technology that people love to do such as a photo or video activation. Choose from animated gifs, slow motion video or simple branded photo solutions. People love getting their picture taken and this is a proven lead generation solution.

Teach something? Have a new product, new enhancements or simply want people to learn about your company? Infotainment solutions might be for you. We offer trivia, surveys, interactive product screens and puzzles to name a few. We can create something exciting that will teach the information you want your audience to learn.

Get people engaged? You want people excited at your event. Custom games generate engagement and create an emotional connection to your brand. People love to compete which elevates the fun and makes it more memorable.

Brand recognition? You want people to know your brand and remember it. Sharing on social media gets your brand attention well beyond the event. All of our solutions are social media ready. Just ask. Many people choose to offer prizes branded with their company logo to help extend the brand after the event. Our spin wheel solution with built-in inventory management helps manage the give-away process.

Another key to experiential success is seamless integration. Our gamification, photo & video, data capture, infotainment, prize management and more are all integrated for our clients. This makes it easier for them to manage only one experiential company and the overall customer experience is much improved. The participant can move from one activation to another with zero effort. Reporting is integrated as well, which makes developing an ROI for your event, even easier.

Elation Digital develops high impact, crowd generating interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours. These solutions include: photo & video activations, custom branded games, infotainment, data capture, tracking and reporting that can easily be shared socially for maximum impact of your brand. Their solutions are perfect for all budget levels from simple activations to complete integrated campaigns.

Posted in Events, Experiential, Interactive Brand Experiences, mobile marketing tours, Uncategorized Bookmark the permalink. What do you think?

Why You Need Personalization for your Marketing Events

July 28, 2015 at 12:32

by Chris Rogne

Here’s an example of what Coca-Cola did to use personalization to help create a buzz for their brand. Visitors had the opportunity to take a picture with a giant coke can. Using Elation Digital’s customized photo activation software, their name was placed on the can. They walked away with a physical photo and the opportunity to share the picture socially which extended the brand. There were also other giant cans adorning the name of famous soccer players. Cool, right?

Here’s what adding personalization can do for you:

1) Increase Engagement—When people feel they are treated as unique and welcomed by name, they are more likely to want to engage with your product or service. They are more willing to learn what you have to share. If you know even more about them, even better. By doing this, you create a connection. You’ve appealed to their ego—and whether people like to look at it that way or not, it’s true. If you’ve touched upon an emotional nerve, people are more likely to buy. That’s where the connection becomes internal.

2) Improve lead nurturing—So at this point you’ve chatted with them and you know something—what do they want? This allows you to tailor your follow-up campaigns to show them you have what they want and you understand their needs.

3) Customer retention—You’ve made that connection and you have a customer. You will have a higher retention rate and they will be more responsive to you if you keep the personalization going in your on-going marketing. Even simple personalization tools like addressing customers by first name in email, when they visit your site or by acknowledging and remembering their preferences can make a difference in their loyalty to your brand.

It’s important to incorporate personalization into your event. How do you do that?

• Send out a pre-event survey and ask questions that can help you develop a marketing message that will resonate with them once they visit your booth.
• Have an RFID scanner to recognize their name and have it displayed on an LED screen. Who doesn’t want to see their name in lights?
• Create a survey to have on hand using a tablet, like we did for Capgemini, and capture relevant information right there on the spot and enter them to win a prize just for playing.

It seems important to at least mention, the Internet of Things (IoT) in this blog. Companies are looking to connect devices, products and services via the Internet and even with products not online. And, what is at the center of IoT? Personalization. Why do I say that? Because it’s personal to each user accessing their devices, their choice of communication and owner is in control and recognized by the company. Connecting devices is connecting companies to individuals on an individual and personal level.

These same principles can work for your site too, it doesn’t have to be an event. Do what you can to be relevant to all visitors at all levels you can.

Learn how Elation Digital can help you achieve personalization success!

Posted in Events, Interactive Museums, Technology, Uncategorized Bookmark the permalink. What do you think?

Interactive Exhibit Fantazia Showcases Art from Elation Digital’s Creative Art Director

July 22, 2015 at 12:20

by Chris Rogne

Not only does our Creative Art Director, Alejandro Gabriel, produce amazing digital interactive graphics for our integrated technologies, he is active in the art community and enjoys expressing his talents outside of Elation Digital. His animated work is being displayed at the Fantazia event at PS Gallery in Argentina.

The show opened July 17th and runs through September 18, 2015. It is an interactive exhibition for the whole family showcasing Contemporary Art: audiovisual, kinetic and animated shorts. DMAG magazine, in Argentina, described the show as being about Art, Sustainability and Interactive Technology.

Alejandro with his sister at Opening Night!

Felicitaciones Alejandro!

Learn how Elation Digital can create Interactive Solutions for your brand!