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Monthly Archives: March 2015

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Posted in Custom Branded Games, Events, Experiential, Gamification, Interactive Brand Experiences, Multi-Touch, Uncategorized Bookmark the permalink.

5 Reasons Why Gamification is the Right Experiential Solution for Events

March 26, 2015 at 16:04

by Chris Rogne

Gamification is defined in many different ways. A business using gamification for its own internal use utilizes games for on boarding, training, employee motivation and peer building, to name a few. For companies looking to incorporate gamification into an event, trade show or conference, it solves completely different goals:

1) Booth attraction—People are waving their arms around or jumping in place. These types of games work to bring a level of excitement to your booth that gets people curious. Once you’ve gained their attention you can share the message you want them to learn.

2) Lead generation—Capturing attendee information before playing a game is a great way to generate leads. People don’t mind giving up a few personal details for some fun. Be sure to collect the data points you will use to contact your lead for post event follow-up to keep the conversation going and extend the relationship.

3) Brand awareness—Perhaps you are a well-known brand and just want viewership to stay in the minds of consumers. If you are a smaller brand or a company wanting to create a brand image, games can be leveraged to reinforce brand messaging throughout the game.

4) Occupy and entertain—Have you been fortunate enough to have an interested group of people in your booth but all your booth attendees are with other people? Having a game in the booth that reinforces your brand while they are waiting to learn more about your product or service is a great way to keep them occupied and engaged until someone is free to chat with them. Also, if you anticipate long lines at your event, having gaming stations throughout the line is an excellent way to keep your participants happy while waiting.

5) Infotainment—Playing games can actually be created to teach the participant in your booth what you want them to learn such as key features of a product. It becomes an interactive canvass to help to convey the message(s) you want to share.

gamificiationAny or all of these reasons are why you should choose adding games to your next event, trade show or conference. Gamification allows for a fun interaction with your brand which leaves a longer lasting impression on an attendee.

Want more information on adding gamification to your next marketing event? Learn more!

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Custom Branded Games, Events, Experiential, Gamification, Interactive Brand Experiences, Multi-Touch, Uncategorized Bookmark the permalink.
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Posted in Custom Branded Games, Events, Experiential, Interactive Brand Experiences, Multi-Touch, Uncategorized Bookmark the permalink.

Generate Leads With 1 to 1 Interactive Technologies for Tradeshows

March 16, 2015 at 11:25

by Chris Rogne

Participants and attendees at tradeshows and events have goals. They know what they are looking for and while many will still walk the entire show, they know what they want to see. You need to grab their attention. How will you do that?

· Entice them with exciting elements in your booth
· Keep the experience one to one
· Make it personal
· Teach them something

Do you have something exciting to showcase? If you are a technology company or if you solve a need, you probably do. If you don’t, there are plenty of experiential technology companies that can help make your product or service enticing.

One to one experiences resonate more than group presentations and will leave a more lasting impression. Have interactive solutions for them to have contact with which will make it more memorable–which is good for your brand.

Personalization is a buzzword I’ve seen discussed lately but it’s always been important. Be sure to tailor your pitch specifically to the person’s needs and company. Keep asking questions because you might have a solution for them they didn’t even know they needed.

Learning something new stimulates the brain and can pique interest. Think about what do you want people at your booth or show to learn and how you can make teaching that interesting.

Attendees are smart. Make them feel special so they don’t feel like everyone else that stopped by. Use these ideas and choose an experiential partner that understands your needs and how to get your audience excited about your brand. Once they are excited you will generate solid leads of people who now have a real interest in your company, product or service.

main collageElation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Custom Branded Games, Events, Experiential, Interactive Brand Experiences, Multi-Touch, Uncategorized Bookmark the permalink.
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Posted in Events, Experiential, Interactive Brand Experiences, Multi-Touch, Uncategorized Bookmark the permalink.

Success at ExhibitorLive 2015

March 6, 2015 at 13:28

by Chris Rogne

Our CEO made the cover of Exhibitor Magazine! Well, we weren’t the only ones….but we’ll take it! ExhbitorLive 2015 was an amazing show. Great exhibits, fun friendly people and there was much to learn and experience.

chris cover

We wrapped up the show feeling good about what we accomplished for our first showing at ExhibitorLive2015! Our interactive booth attractions which showcased custom games, infotainment and more were well received and the feedback was very positive. Check out what we have to offer!

EL2015 booth

Looking forward to next year! See you there.

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.  Their solutions are perfect for all budget levels from simple solutions to completely integrated campaigns.

Posted in Events, Experiential, Interactive Brand Experiences, Multi-Touch, Uncategorized Bookmark the permalink.

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