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Posted in Uncategorized, Virtual Reality Bookmark the permalink. What do you think?

VIRTUAL REALITY: CHANGING THE WAY COMPANIES MARKET, TRAIN & EDUCATE

May 18, 2021 at 14:27

by Bill O'Neil

VR Is Helping Improve Employee Satisfaction, Product Experiences And Saving Money

Elation Digital VR Video Examples

Virtual Reality (VR) technology has been around for several years, but it has not yet reached its full potential in the business world or gained wide-spread popularity outside of the gaming industry. And while the Covid-19 pandemic put a virtual “Cease and Desist Order” on any VR programs away from your gaming computer, many business and industry experts now expect VR usage to grow dramatically in the next three years. The top areas for VR growth are expected to be training, advertising/marketing and retail.   

The success of past VR programs is helping drive this momentum of future growth.  One of the most successful VR training programs was implemented by a major national retail chain in 2018.  The initial pilot program was set up at a single location using 12 headsets to help train new hires, and the results were astounding.  The trainees demonstrated a 30% increase in employee satisfaction, scored higher on tests 70% of the time, and showed a 15% higher retention rate of information over traditional training methods.  This VR training program was such a huge success that within 2 years, it was rolled out nationally to over 4,700 locations with more than 17,000 headsets.

A recent article in Forbes cited several business executives and their views on how VR will impact marketing and sales in the next few years.   These experts highlighted several advantages of VR, including:  better brand experiences with products; higher conversion rates driven by video; improved customer experiences and services; the enablement of product training for buyers; and a higher level of fan engagement at live events.    

Elation Digital has an in-house team of experienced VR designers and programmers ready to craft an immersive experience to help your company or brand reap the benefits of this versatile technology. Over the years, we have created successful VR programs for a wide variety of uses.  Here are a few examples of our VR programs:

VR Demo For Interactive Retail Stores

New Business Development:

With offices in 50 countries and over 270,000 employees, Capgemini is a global leader in digital transformation for many of the world’s top brands. Their technology is being used to revolutionize many industries, including retail stores, connected car systems and the pharmaceutical business.  They asked Elation Digital to create immersive VR based experiences that showcase their capabilities in various business sectors to help pitch business to current and potential clients. We created several high impact “stories” that allowed people to experience different environments that can be created by Capgemini’s technology. These “stories” include a clothing retail location, an autonomous driving car and an interactive pharmacy. It takes millions of dollars and several months for Capgemini to build their blend of real and virtual environments, but it only took a fraction of that cost and a few weeks for Elation Digital to create a dynamic product demo.  We’re proud to say our client has successfully used, and is still using, these VR demos in many offices as a powerful sales tool and at trade shows around the world. (See below for more Capgemini VR examples)

VR For Industrial Training

Industrial Training:

We saved this client millions of dollars and improved the effectiveness and efficiency for some vital training programs. An international tire manufacturer asked us to create a VR training program that would help teach key processes and skills to new and existing employees. Our VR program includes over 30 different interactive elements and has improved both the efficiency and the effectiveness of their training process.  It has been so successful that the company has expanded its use from one manufacturing plant in one country to over 20 locations (plants and offices) in four countries. Now, our client does not have to fly in new hires or use expensive equipment in plants for initial training and is saving millions of dollars each year.  This training program also won a Global Innovation Award within the company.

VR For Experiential Marketing

Experiential Marketing:

AT&T and the Mexican National Soccer Team reached out to Elation Digital to create a program that would energize their fans for a USA Tour. We helped leverage the passion of the fanbase with multiple integrated interactive experiences including:

  • One Stop Registration with Trackable Wristbands
  • Worlds First Virtual Reality Penalty Shot
  • A Fast-Paced Fun Trivia Experience,
  • A Stop Motion-Time Lapse Hair Styling Experience,
  • And a cool DJ Social Voting App to choose the team’s best songs.
VR For Trade Shows

Trade Shows:

The Bayer Agro Sciences Group recruited Elation Digital to help create an interactive attraction that would excite participants at the famous Agricultural Science Congress. We created the world’s first crop tractor VR360 experience and delivered their “Apply Responsibly” message in a new way by blending all these elements: VR360 Oculus; the latest motion technology; a Haptic Chair with full movement; a gamification element; and a greenscreen photo system.  This turnkey interactive attraction created and managed by Elation generated big results and exceeded all engagement targets for the event.


Contact us today to discuss how Elation Digital can help you create impactful VR programs that improve the your training, brand or product experience and generate sales. Email: Team@elationdigital.com


Additional VR Examples

VR Demo for Automotive Industry
VR Demo For Life Science Industry
VR For Trade Shows
VR For Employee Education

Posted in Uncategorized, Virtual Reality Bookmark the permalink. What do you think? Tagged Experiential Marketing, New Business Development, Trade Show Marketing, Training, Virtual Reality
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Posted in Events, Experiential, Interactive Brand Experiences, Uncategorized Bookmark the permalink. What do you think?

Start Your Marketing Engines!

April 15, 2021 at 14:13

by Bill O'Neil

AUTO RACING IS BACK AND OUR INTERACTIVE DIGITAL SYSTEMS WILL HELP DRIVE CONSUMER ENGAGEMENT

As the event world starts to awaken from its pandemic-induced hibernation, we’re not sure who is more excited: consumers that have been waiting for almost a year to go someplace; brands that rely on events to market their products; or the people still working in the experiential marketing industry that were devastated by a lack of activity. Everyone has taken a big hit, so if you made it through, cheers to you!

Fortunately, vaccinations are in high gear, so all the hard work and planning by sports leagues, concert promoters and live event organizations is about to start paying off. One of the first sports industries to bring back live fans is auto racing. While crowd sizes will vary at tracks, Indy Car, NASCAR, NHRA and Formula 1 have all announced full schedules for 2021. That’s great news for gearheads and for us at Elation Digital because we get to roll out some new programs we’ve been waiting to use.

One of our first big programs this year includes three interactive systems. Working with one of the top Indy Car teams and a 100 global company, our high-tech systems will be traveling around the country all summer and engaging race fans at 17 events in 13 major markets. This program includes our Photo Motion station, an augmented reality experience we call our AR Mirror, and a Winners Circle photo opportunity. Here is a brief description of these interactive systems:

AR MIRROR

The AR Mirror is a touchless, motion-activated system that allows the consumer to create a personalized 3D driving suit that is applied to your body, so it activates and animates with your body’s movement. There are many customizable options, including 3 different type of suits, 8 colors, and an array of additional items like helmets, hats, headphones, patches, seatbelts, and more. There are hundreds of design combinations. Once the suit design is completed, other fun elements appear on the screen and the participant can move around in this combination of real and virtual environment. An MP4 video is created and sent to the consumer to be shared with friends or on social media.

PHOTOMOTION

Participants using our Photo Motion system create a high-impact photo in motion thanks to the latest technology which takes images from 9 cameras at different angles over a 120° viewing area. This creates a bullet-time effect, which then blends the images together to make a moving mp4 file. This fun video is emailed to each person and can be shared on their favorite social media channel or sent to family or friends.

WINNERS CIRCLE

Our Winners Circle photo station allows race fans to celebrate their virtual victory and create a magazine quality photo. We combine high-end Nikon cameras with our automated photo engagement platform and add multiple design overlays and background image options. Participants receive a digital copy of their winning photo!

All our systems will live inside an amazing 3000 sq. ft. double decker mobile experience, built and operated by SME (http://www.engagesme.com) out of Winston Salem, NC. This multilevel structure is designed to maximize fun and deliver a top-notch experience for race fans in every market. In addition to our digital interactive systems, consumers that visit this beautiful mobile display can customize their own t-shirt and have it printed right on site. We created a tablet sized touch-screen solution that allows consumers to visually customize their t-shirt, including size, color, background graphic and color of the graphic. To help the client operate this program smoothly throughout the year, Elation Digital created a custom inventory management program to track activity, provide up-to-the-minute reports and keep supplies current for every event.

TOURING DOUBLE-DECKER EXPERIENCE ZONE

The green flag has dropped on the 2021 event season. Are you ready to go? Call (704.612.0175) or email us (team@elationdigital.com) today so we can help you plan your upcoming experiential program. Elation Digital – Elevate Your Engagement.

  • PhotoMotion Camera Array

Posted in Events, Experiential, Interactive Brand Experiences, Uncategorized Bookmark the permalink. What do you think? Tagged event solutions, experiential, interactive
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Posted in Uncategorized Bookmark the permalink. What do you think?

Customer Expectation Vs. Digital Content

February 28, 2017 at 08:17

by Chris Rogne

customer expectations

The customer expectations over what is valuable content have changed. This is happening because customers are becoming more informed and savvy over technology. This means that they understand that companies are obtaining information about them and so that information to be used accordingly. They demand personalized content in a consistent experience across all sales channels.

As digital content first emerged, companies were focusing on creating content to engage and create brand awareness. This was a Marketing task and so, content success was measured with Marketing metrics, such as views, likes or shares. More mature companies on this matter are now viewing digital content with goals like, cost savings, lead generation, customer loyalty or customer satisfaction.

As stated by Altimeter, there are three major customer expectations driving the need for a change in content strategy:

  1. Customers want more than promotional content.

A study from the Economist Intelligence Unit found that a great customer experience relates to sales and service functions rather than content that entertains or raises brand awareness. They prefer content that solves problems and informs, like fast response to inquiries or complaints, simple purchasing process, the ability to track orders digitally or to communicate over digital channels. Hence, a mature content strategy must be customer- centric, not marketing-centric

  1. Customers want personalized content.

Since brands collect behavioural and demographics information from the relation with the client, they now expect to be treated individually and see their specific needs attended. A vast majority of customers expressed frustration by receiving irrelevant information, and that affects the relationship with the brand.

  1. Customers want a seamless experience.

To a customer, there is only one brand. However, inside a company’s organization, several departments will compete for attention. Sales, Marketing and Product Management each will want their content to be promoted. A mature company must organize the structure around the customer needs.

In the end, a mature and customer centric company will produce content that meets customers’ expectations and delivers a consistent brand experience across all digital channels.

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Posted in Uncategorized Bookmark the permalink. What do you think?

Heritage and the Digital Experience.

February 21, 2017 at 04:28

by Chris Rogne

Digital Experience in Museums

As we live increasingly mobile, digital and virtual lives, museums must find new ways to tell their stories and engage with their audiences. As digital experience and physical spaces merge, so will the audience and the curator. Over the next years, several problems will place pressure on museums to innovate and adapt to changing user needs and economic realities. New technologies – like augmented reality – are changing how and where we can have museum-like experiences. Moreover, social and cultural shifts in society are influencing what type of experiences people will expect, while restriction to funding will continue to put pressure on some museums to be both profitable and more inclusive at the same time.

No organization or sector is now immune to digital transformation; the question is how to embrace it and to make it a competitive advantage. Digital has a fundamental impact on how change takes place, so even tough transformation is not only digital, it cannot be achieved without it. Digital is shaping the competitive battleground in all sectors and the cultural area is no exception.

Digital technology applied to cultural heritage allows to create and share information amongst a wider audience that is also actively involved in co-creating and interpreting that heritage knowledge. As digital technologies become more complex but at the same time more affordable, they have arguably an increasingly prominent role in the communication and interpretation of heritage. Digital Experience and heritage are now crucially connected.

Digital innovation success will depend on how well integrated are digital media and museology/visitor studies domains, in order to deliver a rich visitor experience.

 

Keep in touch with the latest developments on Marketing Technology and Experiential Marketing. Follow us on Linkedin.


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Posted in Uncategorized Bookmark the permalink. What do you think?

How to use Digital inside a store?

February 13, 2017 at 05:53

by Chris Rogne

In a world where online shopping and digital interactions are growing constantly, one must be aware of their consequences for retail and how it can benefit from this. Big retail chains are keeping up with the phenomena by reinventing its way to attract more shoppers, either by creating very complete online portals or by bringing technology to its physical spaces.

So, how consumers are using digital platforms for buying goods while inside a physical store?

The answer is, by using Apps or Websites that allow to know more about the product they are looking at and even compare with others.

A growing number of consumers are using mobile as an in-store support device as well as retailers are using it to attract consumers to stores. The combination of classic, in-store retail, with digital technologies and platforms, will simply do what is more important in a business – to serve clients as good as possible.

This information is backed up by statistical information, from a study ordered by Google Think Insights to Ipsos MediaCT and Purchased®. This study was made from the 10th to the 22th January 2014 where 4,500 respondents completed one of nine vertical specific online surveys. Some of the key findings are listed below:

  1. 4 in 5 consumers use search engines to find local information.
  2. 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.
  3. 4 in 5 consumers want ads customized to their city, zip code or immediate surroundings.
  4. More than 60% of consumers have used location information in ads.
  5. Local searches lead to more purchases than non-local searches.
  6. 88% of local searches are done on smartphones.
  7. 53% of consumers search locally at home, 51% on the go and a staggering 41% search for information when they are already inside the store.

In the US alone, 44,6% of respondents said they use smartphones inside a store. This is a great opportunity to develop your own app and start attracting and engaging with your customers.

This trend will not change.

 

You can read the full Paper at journalengineering.fe.up.pt/article/download/270/170.

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Posted in Uncategorized Bookmark the permalink. What do you think?

Motion Sensors as a Marketing Enhancer

January 19, 2017 at 09:48

by Chris Rogne

Nowadays, people have very high expectations regarding marketing experiences. They are looking for instant gratification and enjoyment and are becoming more demanding when it comes to deliver attention. Brands, companies and agencies have to come up with more creative ideas in order to attract and engage with their audiences.

The use of digital and technology is a valuable option and a secure choice… it’s something that people like and it has thousands of possible outcomes. Of course, digital technologies bring a lot of possibilities, but there is also a lot to choose from – digital signage, touchscreens, games and so on, which can lead to some overwhelming feeling’s.
For this paper, we will focus on one technology that can be integrated with several solutions and other technologies – Motion Detection.

Fast to deploy, cheap to buy and with multiple solutions when it comes to engagement.

Motion detection is achieved by using sensors. Motion Sensors are basically devices that receive and respond to a signal. This allows to detect a change in the position of an object or a body relatively to its surroundings or another object or body. You can remember this technology in security systems, to detect an intruder and sound an alarm, or in domestic and commercial applications such as people detection to turn a light on. Indeed, very useful in a lot of ways.

If you add creativity and fun to this technology, you can imagine that, for marketing, the applications are endless.

How do Motion Sensors work?

There are several ways to detect motion automatically. Below are some of the more common technologies:

Infrared – passive (PIR) and active (AIR) sensors

This technology works at short wavelengths which makes these sensors perfect for detecting close objects with no obstacles in the middle. They are both small and cheap. The main differences between them is that AIR is self-illuminating, can directly measure range and velocity of targets and can function effectively with any light.

Optics (video and camera systems)

With the spread of low-cost digital cameras able to shoot video, it is possible to use the output of such a camera to detect motion in its field of view using software. This solution is particularly attractive when the intent is to record video triggered by motion detection, because there is no need for extra hardware.

However, it will only work in environments with good or fair light, it will not work in the dark (unless of course, it’s an IR camera).

Radio Frequency Energy & Microwave

The use of radio waves to read and capture information stored on a tag attached to an object. A reader doesn’t need to be in the direct line of sight of a tag for this to work. It can even be at several feet away. Used a lot for identification, commonly known as RFID. Great for objects or people that are moving fast.

For Microwaves, the process is a bit different. It produces a continuous wave of radiation that bounces when it hits an object and detects its motion.

Ultrasounds

An ultrasonic wave is sound at a higher frequency than a human ear can hear. It’s emitted and then it’s reflections are received from nearby objects. This is better for broader audiences at a large venue rather than detection for a game or interaction with a selective object.  It can also be used to interact with tablets or smartphones, even when they are idle, since the device mic never sleeps.

Nowadays, motion detection uses a variety of technologies altogether. This serves to enhance accuracy and exclude the drawbacks of each technology. Some examples are false triggering or the failure to detect due to light restrictions. These multi-technology motion sensors gave way to the creation of a best-seller. Kinect is the favorite motion sensor for experimental marketing and other marketing activities.

Kinect

Kinect’s development codename was Project Natal and it was first launched in November 4th 2010. It’s a Microsoft add-on that provides a Natural User Interface (NUI). This allows users to interact with a game or solution intuitively and without any intermediary device.

Motion Sensors - Kinect

The name Kinect comes from the world of physics, derived from the concept of Kinetic Energy. This is the energy that an object has due to its motion. An object that has motion – whether it is vertical or horizontal motion – has kinetic energy. This energy depends on the mass of the object and the speed of the object. But, let’s forget about it… It’s all about the FUN that this technology can bring to Marketing and brand activations.

This system identifies individual players through full-body 3D motion capture, face and voice recognition. It uses a depth camera and an IR motion sensor to recognize gestures and software to understand voice commands.

Although Kinect was developed for playing games in the Xbox It immediately caught up to other uses. It is applied to real-world events, such as digital signage, virtual shopping and even education and health.

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HOW TO DRAW ATTENTION – getting fans in the stands.

January 11, 2017 at 05:36

by Chris Rogne

Backgrounds and Problems

Draw attention and engage with your audience. These are the main challenges professionals of the events industry have.

With so much to pay attention to, why should someone pay attention to you or your brand?

A famous quote by Steve Rubel of Edelman says that “Attention is the most important currency that anybody can give you, it’s worth more than money, possessions or things.”. Draw attention

This is a fact, by gathering attention there is a lot to grown on. Without it, you’re just throwing money away, so make sure whatever you have in mind as an engagement solution is the right one for your type of audience and the objectives you’re trying to achieve.

The problem with gathering attention, is that you are not competing only with other brands or solutions inside the same event as you. In fact, some events are organized just for your brand. The problem is that attention is divided between your event, your particular solution inside the event and pretty much everything else. And there is only so much attention that an audience or someone can deliver, that is why is a very valuable currency. People have a limited amount of it.

But, you catch a lucky break and you actually get some attention, what then? Then a crucial concept come into play – People expectations. People want to be amazed and experience unique sensations. That is ok, but what if what you think is great another person thinks its boring?

Gladly there are some guidelines for all of us to follow, they might not guarantee 100% positive engagement but they will get you close.

Solutions

Drawing attention and keeping engagement is all about achieving a positive attitude, interact and staying relevant. By doing this, you will get people to engage with you and your brand and the more people you engage the more attention you’ll get.

Think about meaningful interactions and solutions that will allow activities in a group or allow achievements to be sharable.

Allow for participants to earn rewards, being physical or experiences. They will take the brand with them after a meaningful interaction.

Forget about dopamine

Anticipation, Motivation and recognition, that is what makes a person go.

The prospect of achieving something and being recognized by doing it will make someone want to interact with your brand. People want to fell rewards and achieve goals.

Now imagine if you throw in something stimulating and unique into the equation. That would be something that exceeds expectations and so it will bring more attention. Unique and custom crafted solutions to make your audience go WOW and talk about it.

The goal is to be able to identify what makes your specific audience tick. The use of rich media is often something that most people will positively react to.  Create that special feeling for your audience, and they will repay you with attention.

Conclusion

There is no magic formula to draw attention to you or your brand, but there are some guidelines to make sure you achieve the most of your campaign and get as close to your goals as possible.

Deliver a solution that interacts with you audience in a way they find interesting. They will crave with anticipation to able to participate and to be recognized as participants. Attention is not only a currency but also a mind engraver.

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Posted in Uncategorized Bookmark the permalink. What do you think?

Digital Engagement Using Interactive Games

March 2, 2016 at 12:29

by Chris Rogne

We love wowing audiences! Our clients love it too. The unique custom games we create continue to draw crowds of people who want to play or watch the action. Engaging the audience allows the brand to get recognition and information to be shared all while the players are having fun.

Take a look at a few projects we recently completed:

Interactive Dodgeball
The Texas Department of Transportation wanted to create a campaign to teach the effects of drinking and driving and the importance of making safe choices. We developed an interactive dodgeball game using silhouettes to capture the player’s actions. It was built so each level of the game become increasingly difficult as if the player had consumed an alcoholic beverage. The silhouette reacted at a much slower rate as an alcohol impaired person would. Lime Media in conjunction with GDC Agency customized the truck and managed the mobile marketing tour which has been received extremely well and participants had a blast playing and learning about the dangers of drinking and driving.

Patagonia–5 Interactive Games
Patagonia wanted to get visitors excited about outdoor adventure and Latin American Tourism. We developed 5 interactive games that showcased outdoor activities in different ways.

Running Game-Players run in place as fast as they can. Footpads measure the speed of the runner and player compete to win!

Driving Game-Using arms and body, players control a car collecting points as they enjoy the scenery.

Discover Game-Guests explore nature and landmarks by using an iPad to uncover interesting videos and information.

Kayak Game-Using real paddles a player move their arms as if they were really paddling and race to win.

Fishing Game-Players try to catch fish. This motion game tracks the movement of hands as players move their hands as if they are reeling in their catch.

Learn more about our digital engagement solutions.

We would love to develop a solution that meets your needs. Contact us today.

Elation Digital develops a wide variety of experiential interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

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Posted in Custom Branded Games, Data Capture, Events, Experiential, Gamification, Interactive Brand Experiences, kiosks, Lead Generation, mobile marketing tours, Multi-Touch, ROI, Strategy, Tradeshow Technology, Uncategorized Bookmark the permalink. What do you think?

Educating Audiences with Infotainment

February 17, 2016 at 09:56

by Chris Rogne

The main goal of many of our clients is education. They want the audience to learn something—this is particularly true for our tradeshow clients but many others as well. Infotainment works well to achieve those goals. What is infotainment? Info from information combined with tainment from entertainment. In essence, it’s a great way to teach information in a unique way.

The most effective way to teach something to someone is to make it fun. Many companies realize this too, which is why gamification is gaining popularity in the work place too, for on-boarding new employees and for ongoing training programs. While we enjoy adding gamification to infotainment experiences, and we do it often, it’s not the right solution for everyone. Some brands like to keep it interesting and interactive but simply want the information to be accessible and engaging. (We do that too!)

By making it interactive, the participant becomes more engaged in the experience. People fall into different types of learners: visual, auditory, reading & writing and kinesthetic (hands-on). Our infotainment solutions can be created to reach all of these different styles and all of the ones we develop will benefit both the visual and the kinesthetic learners. For those that are reading & writing learners, our trivia app adds the question and answer element that those learners crave.

We developed a cool interactive catalog experience to teach attendees about Oil and Gas. Check out our project video.

Learn more about our infotainment and gamification solutions.

We would love to develop a solution that meets your needs. Contact us today.

Elation Digital develops a wide variety of experiential interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Custom Branded Games, Data Capture, Events, Experiential, Gamification, Interactive Brand Experiences, kiosks, Lead Generation, mobile marketing tours, Multi-Touch, ROI, Strategy, Tradeshow Technology, Uncategorized Bookmark the permalink. What do you think? Tagged event solutions, experiential, interactive
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Posted in Advergames, Custom Branded Games, Data Capture, Events, Experiential, Gamification, Interactive Brand Experiences, Lead Generation, mobile marketing tours, Strategy, Technology, Uncategorized Bookmark the permalink. What do you think?

What’s Hot in Experiential for 2016?

January 18, 2016 at 13:02

by Chris Rogne

About a year ago, I wrote about the Tech Trends for 2015 and which ones matter. I took the angle of discussing that choosing the right technology to fit campaign goals is more important than choosing solutions simply for the sake of having a trendy gadget. Of course that still holds true but technology has made great strides in the past year. And, for the most part, companies are using them wisely.

What you should to expect to see more of this year:

Virtual Reality—VR is still hot and is being predicted by many to be an even greater attraction this year. It’s use has been growing since last year. The number wearable devices have increased and can be found in prices that range from under $3 (Google Cardboard) to over $600 (Oculus Rift). There’s something for everyone’s budget. You’ll also see more immersive VR experiences that will include the senses—smell, sound and motion. Check out this experience for Boursin made in the UK.exp-2016

Wearable Technology—This is not going away any time soon and the technology keeps getting better and the number of ways to incorporate these into experiences is improving. We are still seeing RFID for movement tracking, registration and data capture as a popular choice. Smart phones, watches and bracelets, and others, will be incorporated into experiences making more a personalized connection.

Beacons—I touched on this last year. It was starting to take off and made real progress in 2015. Forbes sites beacons will drive $44 billion in sales in 2016. Why wait for people to stop by your booth or attraction? By sending push messages, you can attract people to you or keep them informed about promotions, product information or meet me at cocktail hour to chat.

Vertical Video—Meercat and Snapchat were first. Vertical videos (ads) make sense for mobile devices, not so much for your office environment. Vertical LED’s look cool at events. It will be interesting to see how this is used this year.

What you should keep an eye on:

CES had so many great technologies available for preview. Many of them won’t be ready for incorporation into many events this year but hold promise for late 2016 and 2017.
Samsung Rink VR Controller—A series of palm controllers that give you the ability to use your hands and fingers within the virtual world. This should be big with gamification. Having the ability to interact with your hands and more intricately your fingers will open up many possibilities. I know our team of developers will have fun experimenting with this once it’s available.

8i Volumetric VR People—3D Hologram people at your event? How is this different than other hologram solutions? They are using 2 or more video cameras to build the figures rather than depth sensors.

HTC Vive “Chaperone” Mode–Tired of bumping into the coffee table while you are wearing your VR headset? Your actual living environments can be over laid into the experience so you can move around fearlessly.

With so many interesting items available, 2016 will be an exciting year for experiential technology. 2015 was amazing too. It just keeps getting better and better. Yes, I love my job—and I’m just a small part of it.

Learn How Elation Digital Can Create Experiential Solutions for You!

Elation Digital develops a wide variety of interactive experiential brand solutions to attract crowds for events, tradeshows and mobile marketing tours. Their cutting-edge technology includes photo & video activations, custom gamification, social media engagement, data capture, tracking and reporting. These solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Advergames, Custom Branded Games, Data Capture, Events, Experiential, Gamification, Interactive Brand Experiences, Lead Generation, mobile marketing tours, Strategy, Technology, Uncategorized Bookmark the permalink. What do you think?

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