Category Archives: Events

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Posted in Custom Branded Games, Data Capture, Events, Experiential, Interactive Brand Experiences, Lead Generation, mobile marketing tours, Multi-Touch, Video Activation Bookmark the permalink. What do you think?

Interactive Video Experience Generates Excitement for Monterey Bay Aquarium

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baitball tentElation Digital recently completed an exciting customized video activation for a mobile marketing tour for the Monterey Bay Aquarium. The crowds at the Summerthings Event in Golden Gate Park enjoyed this unique “First in Kind” multitouch sensory interactive experience giving participants the opportunity to interact with thousands of sardines in a Baitball simulation.

baitball finger

Visitors to this special activation had to opportunity to create a video with the ability to select a shape and choose music to make theirs unique. They could choose a shape of heart, star, fish or funnel and their music choices included Hip Hop, Rock, Classical or Country.

mba combo

We used our data capture software to create a personalized experience for the visitor by adding their name at the beginning of their video. Once the video was created, users had the option share via social media and to post their individual creation to YouTube to share with friends.

Elation Digital worked closely with experiential agency Digital Media Etc to bring this activation to life for one of the world’s best known aquariums.

 

Learn how Elation Digital can create custom experiences for your next event!

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

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Posted in Data Capture, Events, Experiential, Interactive Brand Experiences, Lead Generation, Uncategorized Bookmark the permalink. What do you think?

3 More Ways Data Capture Solutions Help Achieve Event Marketing Success

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Awhile back I wrote a blog on capturing attendee information and how data capture helps lead to event success. Here are three more ways to successfully maximize data intelligence:

Prize management—Giving away prizes can be a very successful way to entice attendees to share their information with you. By scanning badges or capturing their information before entering to win something, you can follow up with them after the event. If you choose to have them be required to check back in to see if they’ve won something, you have another opportunity to grab their attention to teach them about your company and products.

Qualifying leads—Once the attendee has given you their information, you need to find out if they are a true lead. Adding a short survey after the initial data capture can help qualify each visitor. This will help you target your messaging when you create your follow-up campaigns. By knowing where they are in your pipeline, you will know whether you need to nurture that lead or attempt to convert them.

Personalization— It’s critical for your booth ambassadors to connect and engage with attendees. To meet them at a more personal level you need to find out what their preferences and needs are. By doing so, you can tailor the information you provide to create an experience that will be relevant to them which will develop a deeper relationship.

cap surveyMarketers typically have two goals at events and tradeshows: lead generation and product education. Utilizing the data capture process to create the best lead follow-up campaigns, allows for you to capitalize your show success and event ROI.

 

Learn how Elation Digital can help you achieve data capture success!

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

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Posted in Advergames, Custom Branded Games, Events, Experiential, Interactive Brand Experiences, Interactive Museums, Multi-Touch, Uncategorized Bookmark the permalink. What do you think?

It’s All About Connection – Gen C

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Connecting to your customers is key. To do that, it’s crucial to know your audience. Who are you targeting? There’s so much information about Millennials, how to reach them and why they require a different marketing approach than other groups. Now comes Gen C also referred to as Generation C. The C stands for connected.

Is this a different group of people? Gen C is not defined by the year you were born but by your digital actions. When writing about millennials, I found myself thinking I had many of the attributes that described them (well not the age part-I’m older) but then I read all the articles about Gen C, these descriptors are a much closer description of how I work and surf. What are these characteristics?

• Connected—well of course, that’s the premise of this blog. Many were born into this technologically driven connected entity and others have adopted it. They connect through technology: smart phones, iPads, tablets, and wearable devices. It’s how they create deeper relationships with their family, friends, interests and co-workers. They are online—all the time.
• Community centric—as a way to stay connected to things they are passionate about, they think community by joining and following online groups or starting them.
• Content driven—whether they create it or consume it, it’s important to them. It’s where they derive their information and that drives their actions. Videos have become a huge part of the content they enjoy and YouTube is a favorite destination for them.
• Communicators—they communicate digitally and often. It’s become an easier medium for them to reach out this way. Social platforms have certainly helped with this.
• Collaborators—they absorb the information they consume and share it. This allows them to collaborate with companies and brands. They provide reviews and look to others for their reactions and opinions

gen c

Do these describe you too? I’m sure some, if not all, these apply to many of you. If you are reading this–you are connected. Gen C overlaps with Millennials and other generations too. Since it’s based on behaviors, the age group can span from teens to retirees.

So what do we do now? Just as in reaching millennials, it is important to connect to the Gen C audience in the medium they prefer—digital. Meet them where they are, allow and encourage them to interact and communicate with you. They are already connected. You just need them to connect with you.

Learn more about how Elation Digital can help you connect to your audience!

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

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Posted in Custom Branded Games, Events, Experiential, Interactive Brand Experiences, Tradeshow Technology, Tradeshows, Uncategorized Bookmark the permalink. What do you think?

Prize Management Drives Lead Generation

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Elation Digital recently finished up another successful event. For this trade show, we worked with Capgemini at Sapphire Now, the SAP conference in Orlando that took place earlier this month. Their goal was to generate leads and collect information from interested attendees in a fun and engaging way. We developed an integrated software solution that scanned the badges of attendees and offered the opportunity to play a spin wheel game for a chance to win a prize. We also incorporated a trivia game to educate visitors about Capgemini. This concept made learning about their company more interesting and gave the salespeople an opportunity to engage with the prospects.

Here’s how it worked:

ATTRACT: An attendee approaches the booth and is enticed to learn more about Capgemini (and possibly win a prize–this always a great booth attractor).

capgemini spin

COLLECT:  The brand ambassador scanned the badges to collect the lead.

cap scan

QUALIFY:  The addition of a quick survey captures additional important information about the lead.

cap survey

EDUCATE:  As the trivia game gets played, the attendee learns about Capgemini. The brand ambassador is also nearby to share any pertinent information tailored for the visitor based on information gathered during the survey.

cap trivia screen

ENTERTAIN:  Spin to Win! Our prize management system allows booth personnel to add the prizes, quantity, and expected booth traffic times, so that the prizes are inventoried and evenly distributed throughout the show in real time.

cap spin wheel

WINNER:  The attendee finds out what they won!

cap prize

The Capgemini booth was well received by attendees. Lead generation and product education are two of the main goals most companies have for events and tradeshows. Some marketers fear that giving away prizes do not generate qualified leads. If the interaction between the brand ambassador and the lead is genuine and informative, as it was in this case, it works. We are pleased our integrated interactive solution met the needs of our client.

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

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Posted in Advergames, Custom Branded Games, Data Capture, Events, Experiential, Interactive Brand Experiences, Lead Generation, mobile marketing tours, Multi-Touch, Strategy, Technology, Tradeshow Technology, Uncategorized Bookmark the permalink.

Why Experiential Marketing Works

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Experiential Marketing is on the rise and we’ve been busy, so it must be true. Marketers are dedicating larger budgets toward incorporating these initiatives into their marketing mix. According to Event Marketer’s Event Track 2014, it’s an increase of 5% and is expected to be higher throughout 2015. It also says that marketers saw an ROI of 5 to 1–that’s 7% higher than the previous year.

But what is it about experiential marketing that makes it so successful? According to Quartz, it’s “an alternative to hard-hitting selling tactics, experiential marketing is fuzzy and abstract—prioritizing delight, touch, wonder, play, and encounter.” This is a great description and these attributes touch upon emotions and emotions are what drive sales!

Experiential marketing can be incorporated into the marketing mix in many ways and with that comes flexibility to develop a successful program. With so many choices, marketers select the solution(s) that best fits their brand and (prospective) customer. As new technologies continue to emerge, the number of options grows: gamification, RFID, custom apps, beacons, wearable technology, infotainment, interactive and immersion experiences­—the list goes on.

Marketers are learning that active participation between the customer and these programs is increasing. It’s driving engagement and it’s deepening the emotional connection to the brand through these new and innovative experiential solutions.

Want more information on adding experiential solutions to your next marketing event? Learn more!

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

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Posted in Custom Branded Games, Events, Experiential, Gamification, Interactive Brand Experiences, Multi-Touch, Uncategorized Bookmark the permalink.

5 Reasons Why Gamification is the Right Experiential Solution for Events

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Gamification is defined in many different ways. A business using gamification for its own internal use utilizes games for on boarding, training, employee motivation and peer building, to name a few. For companies looking to incorporate gamification into an event, trade show or conference, it solves completely different goals:

1) Booth attraction—People are waving their arms around or jumping in place. These types of games work to bring a level of excitement to your booth that gets people curious. Once you’ve gained their attention you can share the message you want them to learn.

2) Lead generation—Capturing attendee information before playing a game is a great way to generate leads. People don’t mind giving up a few personal details for some fun. Be sure to collect the data points you will use to contact your lead for post event follow-up to keep the conversation going and extend the relationship.

3) Brand awareness—Perhaps you are a well-known brand and just want viewership to stay in the minds of consumers. If you are a smaller brand or a company wanting to create a brand image, games can be leveraged to reinforce brand messaging throughout the game.

4) Occupy and entertain—Have you been fortunate enough to have an interested group of people in your booth but all your booth attendees are with other people? Having a game in the booth that reinforces your brand while they are waiting to learn more about your product or service is a great way to keep them occupied and engaged until someone is free to chat with them. Also, if you anticipate long lines at your event, having gaming stations throughout the line is an excellent way to keep your participants happy while waiting.

5) Infotainment—Playing games can actually be created to teach the participant in your booth what you want them to learn such as key features of a product. It becomes an interactive canvass to help to convey the message(s) you want to share.

gamificiationAny or all of these reasons are why you should choose adding games to your next event, trade show or conference. Gamification allows for a fun interaction with your brand which leaves a longer lasting impression on an attendee.

Want more information on adding gamification to your next marketing event? Learn more!

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

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Posted in Custom Branded Games, Events, Experiential, Interactive Brand Experiences, Multi-Touch, Uncategorized Bookmark the permalink.

Generate Leads With 1 to 1 Interactive Technologies for Tradeshows

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Participants and attendees at tradeshows and events have goals. They know what they are looking for and while many will still walk the entire show, they know what they want to see. You need to grab their attention. How will you do that?

· Entice them with exciting elements in your booth
· Keep the experience one to one
· Make it personal
· Teach them something

Do you have something exciting to showcase? If you are a technology company or if you solve a need, you probably do. If you don’t, there are plenty of experiential technology companies that can help make your product or service enticing.

One to one experiences resonate more than group presentations and will leave a more lasting impression. Have interactive solutions for them to have contact with which will make it more memorable–which is good for your brand.

Personalization is a buzzword I’ve seen discussed lately but it’s always been important. Be sure to tailor your pitch specifically to the person’s needs and company. Keep asking questions because you might have a solution for them they didn’t even know they needed.

Learning something new stimulates the brain and can pique interest. Think about what do you want people at your booth or show to learn and how you can make teaching that interesting.

Attendees are smart. Make them feel special so they don’t feel like everyone else that stopped by. Use these ideas and choose an experiential partner that understands your needs and how to get your audience excited about your brand. Once they are excited you will generate solid leads of people who now have a real interest in your company, product or service.

main collageElation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

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Posted in Events, Experiential, Interactive Brand Experiences, Multi-Touch, Uncategorized Bookmark the permalink.

Success at ExhibitorLive 2015

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Our CEO made the cover of Exhibitor Magazine! Well, we weren’t the only ones….but we’ll take it! ExhbitorLive 2015 was an amazing show. Great exhibits, fun friendly people and there was much to learn and experience.

chris cover

We wrapped up the show feeling good about what we accomplished for our first showing at ExhibitorLive2015! Our interactive booth attractions which showcased custom games, infotainment and more were well received and the feedback was very positive. Check out what we have to offer!

EL2015 booth

Looking forward to next year! See you there.

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.  Their solutions are perfect for all budget levels from simple solutions to completely integrated campaigns.

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Posted in Events, Experiential, Interactive Brand Experiences, Multi-Touch, Tradeshow Technology, Uncategorized Bookmark the permalink.

How Adding Interactive Solutions Can Drive Engagement for Your Next Event

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Entertaining and engaging an audience with interactive solutions can drive brand awareness, aid in teaching your message and meet your campaign goals. You have a strategy–what is the best way to get the information to your audience? Digital Interactive Solutions.

Here are some examples of how getting your audience involved generates buzz and knowledge about a brand.

Food Bank of NY

The Food Bank of NY put together a program to educate teens so they could learn to make better food choices for their health. Their campaign was #changeonething. The strategy was to teach teens that if they learn to change one thing rather than their entire lifestyle completely, that change would help them make better choices over time. Two games were created for this campaign to help instill these better choices. One was a trivia game where the teens had to answer questions about making food choices. The other was a multi-touch game where food images appeared on screen and users had to choose only the healthy options by touching the correct ones and ignoring the unhealthy choices. This was a great way to disseminate information in a fun and engaging way.

food bank trivia

Ministry of Health–Argentina

The Ministry of Health in Argentina wanted to share tips to staying healthy during summer. We developed interactive solutions to engage audiences on the beaches in Buenos Aires. Running in place against a friend, choosing healthy food options and jumping in place to get your heart pumping helped spread their message and were all very successful.  These games created excitement and the participants learned while they played. Players also had the opportunity to have their pictures taken and could share these photos socially. Data capture was used so the Ministry of Health could collect email addresses to send news and information to help participants stay healthy.

Bien-verano

Twingo

When Renault released Twingo, they wanted to do something special for the launch. We created a Kinect motion game where audiences or individuals could control a Twingo car and maneuver it by the movement of the player’s arms and body–move your arms to the left and the car will move to the left, move arms to the right and the car moves to the right–as it drove through a virtual city collecting points. The game was premiered at Kineopolis Cinema and there, the audience worked together to move the car. Getting the entire audience to move their arms simultaneously to control the car created an exciting experience to launch Twingo.

TW-003

Deciding to offer solutions for your audience to engage and interact with your brand will leave a more lasting impression than the typical event experience of simply talking about it.

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.  

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Posted in Events, Experiential, Interactive Brand Experiences, Technology, Tradeshow Technology, Uncategorized Bookmark the permalink.

Why You Should Have Photo Activation At Your Next Event

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People love capturing memories and photos are one of the best ways to do that. Truth is, people love getting their picture taken. A branded photo opportunity gives attendees a memorable way to keep the experience alive. People of all ages love to share photos whether via email or on their favorite social site: Facebook, Instagram, Twitter, Pinterest and more.

What Photo Activation Can Do For You

• It’s an attraction draw to your booth.
• Participants generate branded user content for you!
• It’s socially viral and your brand will gain even more visibility
• Photos will live on even after the event is over.

What to consider:

• Give them a reason to stop–Make it fun and memorable
• Brand it properly–Use interesting backgrounds, filters, overlays or frames showing off your brand!
• Offer social sharing options¬–Make it easy and they will share!
• On-site print options–Some people just love getting things and your brand looks good in print.

It’s good for your ROI!

Photos at your next event

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.