Google Jump a 3D Virtual Reality Solution
At Elation Digital we love technology. We are a bunch of geeks–technology geeks, that is. Well, I’m a marketing geek, but I’m always awed by the technology we create. We keep an eye out for the latest in tech advancements and we experiment with them too, so we can bring them to our clients.
This new Jump technology is an awesome step in virtual reality. With multiple GoPro camera’s, they will capture a 360° view weaved together to make a video. You’ll be able to watch these videos on YouTube this summer, using Google Cardboard. Technology is always improving and the newest technology is the new hot thing. We’ll see soon enough.
This Jump technology reminded me of a video activation that we offer using multiple camera technology similar to the Google Jump concept; we call it Elation Photo Motion. Our solution uses a series of cameras harnessing several computers to weave a photo motion video capturing 180° or 350° action of a person (or people) doing a fun activity like jumping. We describe it as capturing a “Matrix” style video (you know, like the movie). It’s a cool technology and our clients like it. We are also experimenting with embedding a person’s photo motion video into a 3D background. It will be very cool!
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Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.