About a year ago, I wrote about the Tech Trends for 2015 and which ones matter. I took the angle of discussing that choosing the right technology to fit campaign goals is more important than choosing solutions simply for the sake of having a trendy gadget. Of course that still holds true but technology has made great strides in the past year. And, for the most part, companies are using them wisely.
What you should to expect to see more of this year:
Virtual Reality—VR is still hot and is being predicted by many to be an even greater attraction this year. It’s use has been growing since last year. The number wearable devices have increased and can be found in prices that range from under $3 (Google Cardboard) to over $600 (Oculus Rift). There’s something for everyone’s budget. You’ll also see more immersive VR experiences that will include the senses—smell, sound and motion. Check out this experience for Boursin made in the UK.
Wearable Technology—This is not going away any time soon and the technology keeps getting better and the number of ways to incorporate these into experiences is improving. We are still seeing RFID for movement tracking, registration and data capture as a popular choice. Smart phones, watches and bracelets, and others, will be incorporated into experiences making more a personalized connection.
Beacons—I touched on this last year. It was starting to take off and made real progress in 2015. Forbes sites beacons will drive $44 billion in sales in 2016. Why wait for people to stop by your booth or attraction? By sending push messages, you can attract people to you or keep them informed about promotions, product information or meet me at cocktail hour to chat.
Vertical Video—Meercat and Snapchat were first. Vertical videos (ads) make sense for mobile devices, not so much for your office environment. Vertical LED’s look cool at events. It will be interesting to see how this is used this year.
What you should keep an eye on:
CES had so many great technologies available for preview. Many of them won’t be ready for incorporation into many events this year but hold promise for late 2016 and 2017.
Samsung Rink VR Controller—A series of palm controllers that give you the ability to use your hands and fingers within the virtual world. This should be big with gamification. Having the ability to interact with your hands and more intricately your fingers will open up many possibilities. I know our team of developers will have fun experimenting with this once it’s available.
8i Volumetric VR People—3D Hologram people at your event? How is this different than other hologram solutions? They are using 2 or more video cameras to build the figures rather than depth sensors.
HTC Vive “Chaperone” Mode–Tired of bumping into the coffee table while you are wearing your VR headset? Your actual living environments can be over laid into the experience so you can move around fearlessly.
With so many interesting items available, 2016 will be an exciting year for experiential technology. 2015 was amazing too. It just keeps getting better and better. Yes, I love my job—and I’m just a small part of it.
Elation Digital develops a wide variety of interactive experiential brand solutions to attract crowds for events, tradeshows and mobile marketing tours. Their cutting-edge technology includes photo & video activations, custom gamification, social media engagement, data capture, tracking and reporting. These solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.