Posted in Custom Branded Games, Events, Experiential, Interactive Brand Experiences, Tradeshow Technology, Tradeshows, Uncategorized Bookmark the permalink. What do you think?

Prize Management Drives Lead Generation

May 27, 2015 at 08:29

by Chris Rogne

Elation Digital recently finished up another successful event. For this trade show, we worked with Capgemini at Sapphire Now, the SAP conference in Orlando that took place earlier this month. Their goal was to generate leads and collect information from interested attendees in a fun and engaging way. We developed an integrated software solution that scanned the badges of attendees and offered the opportunity to play a spin wheel game for a chance to win a prize. We also incorporated a trivia game to educate visitors about Capgemini. This concept made learning about their company more interesting and gave the salespeople an opportunity to engage with the prospects.

Here’s how it worked:

ATTRACT: An attendee approaches the booth and is enticed to learn more about Capgemini (and possibly win a prize–this always a great booth attractor).

COLLECT: The brand ambassador scanned the badges to collect the lead.

QUALIFY: The addition of a quick survey captures additional important information about the lead.

EDUCATE: As the trivia game gets played, the attendee learns about Capgemini. The brand ambassador is also nearby to share any pertinent information tailored for the visitor based on information gathered during the survey.

ENTERTAIN: Spin to Win! Our prize management system allows booth personnel to add the prizes, quantity, and expected booth traffic times, so that the prizes are inventoried and evenly distributed throughout the show in real time.

WINNER: The attendee finds out what they won!

The Capgemini booth was well received by attendees. Lead generation and product education are two of the main goals most companies have for events and tradeshows. Some marketers fear that giving away prizes do not generate qualified leads. If the interaction between the brand ambassador and the lead is genuine and informative, as it was in this case, it works. We are pleased our integrated interactive solution met the needs of our client.

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Advergames, Custom Branded Games, Data Capture, Events, Experiential, Interactive Brand Experiences, Lead Generation, mobile marketing tours, Multi-Touch, Strategy, Technology, Tradeshow Technology, Uncategorized Bookmark the permalink.

Why Experiential Marketing Works

April 30, 2015 at 12:44

by Chris Rogne

Experiential Marketing is on the rise and we’ve been busy, so it must be true. Marketers are dedicating larger budgets toward incorporating these initiatives into their marketing mix. According to Event Marketer’s Event Track 2014, it’s an increase of 5% and is expected to be higher throughout 2015. It also says that marketers saw an ROI of 5 to 1–that’s 7% higher than the previous year.

But what is it about experiential marketing that makes it so successful? According to Quartz, it’s “an alternative to hard-hitting selling tactics, experiential marketing is fuzzy and abstract—prioritizing delight, touch, wonder, play, and encounter.” This is a great description and these attributes touch upon emotions and emotions are what drive sales!

Experiential marketing can be incorporated into the marketing mix in many ways and with that comes flexibility to develop a successful program. With so many choices, marketers select the solution(s) that best fits their brand and (prospective) customer. As new technologies continue to emerge, the number of options grows: gamification, RFID, custom apps, beacons, wearable technology, infotainment, interactive and immersion experiences—the list goes on.

Marketers are learning that active participation between the customer and these programs is increasing. It’s driving engagement and it’s deepening the emotional connection to the brand through these new and innovative experiential solutions.

Want more information on adding experiential solutions to your next marketing event? Learn more!

Posted in Custom Branded Games, Events, Experiential, Gamification, Interactive Brand Experiences, Multi-Touch, Uncategorized Bookmark the permalink.

5 Reasons Why Gamification is the Right Experiential Solution for Events

March 26, 2015 at 16:04

by Chris Rogne

Gamification is defined in many different ways. A business using gamification for its own internal use utilizes games for on boarding, training, employee motivation and peer building, to name a few. For companies looking to incorporate gamification into an event, trade show or conference, it solves completely different goals:

1) Booth attraction—People are waving their arms around or jumping in place. These types of games work to bring a level of excitement to your booth that gets people curious. Once you’ve gained their attention you can share the message you want them to learn.

2) Lead generation—Capturing attendee information before playing a game is a great way to generate leads. People don’t mind giving up a few personal details for some fun. Be sure to collect the data points you will use to contact your lead for post event follow-up to keep the conversation going and extend the relationship.

3) Brand awareness—Perhaps you are a well-known brand and just want viewership to stay in the minds of consumers. If you are a smaller brand or a company wanting to create a brand image, games can be leveraged to reinforce brand messaging throughout the game.

4) Occupy and entertain—Have you been fortunate enough to have an interested group of people in your booth but all your booth attendees are with other people? Having a game in the booth that reinforces your brand while they are waiting to learn more about your product or service is a great way to keep them occupied and engaged until someone is free to chat with them. Also, if you anticipate long lines at your event, having gaming stations throughout the line is an excellent way to keep your participants happy while waiting.

5) Infotainment—Playing games can actually be created to teach the participant in your booth what you want them to learn such as key features of a product. It becomes an interactive canvass to help to convey the message(s) you want to share.

Any or all of these reasons are why you should choose adding games to your next event, trade show or conference. Gamification allows for a fun interaction with your brand which leaves a longer lasting impression on an attendee.

Want more information on adding gamification to your next marketing event? Learn more!

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

Posted in Custom Branded Games, Events, Experiential, Interactive Brand Experiences, Multi-Touch, Uncategorized Bookmark the permalink.

Generate Leads With 1 to 1 Interactive Technologies for Tradeshows

March 16, 2015 at 11:25

by Chris Rogne

Participants and attendees at tradeshows and events have goals. They know what they are looking for and while many will still walk the entire show, they know what they want to see. You need to grab their attention. How will you do that?

· Entice them with exciting elements in your booth
· Keep the experience one to one
· Make it personal
· Teach them something

Do you have something exciting to showcase? If you are a technology company or if you solve a need, you probably do. If you don’t, there are plenty of experiential technology companies that can help make your product or service enticing.

One to one experiences resonate more than group presentations and will leave a more lasting impression. Have interactive solutions for them to have contact with which will make it more memorable–which is good for your brand.

Personalization is a buzzword I’ve seen discussed lately but it’s always been important. Be sure to tailor your pitch specifically to the person’s needs and company. Keep asking questions because you might have a solution for them they didn’t even know they needed.

Learning something new stimulates the brain and can pique interest. Think about what do you want people at your booth or show to learn and how you can make teaching that interesting.

Attendees are smart. Make them feel special so they don’t feel like everyone else that stopped by. Use these ideas and choose an experiential partner that understands your needs and how to get your audience excited about your brand. Once they are excited you will generate solid leads of people who now have a real interest in your company, product or service.

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.