Our team has been working with several projects recently in what we call “fixed installations”.  Our company comes from the experiential space where we’ve generally provided interactive for events, trade shows and more recently experiential campaigns.  Fixed installations are permanent or semi permanent interactive displays and experiences.  Think of museums and exhibits.

Our team launched a project for FIFA, soccer’s main organizing body to promote the power of soccer to connect emotionally.  We created an immersive room experience working with Sony (a sponsor to FIFA) where our team blended hours of soccer footage into a 4 wall video driven by multiple video projectors, and integrated several sensors to track heart beats, and a virtual penalty shot, all to bring the audience into the spirit of the game.

We’ve been working with several fixed installation projects including a corporate museum for a chocolate factory and an exhibit highlighting the early seafaring explorers.

Please check out our reel for museums to get a feel of the type of activations that we’re engineering and delivering for our clients.  Contact us to discuss new projects and developing ideas for different brands!

Have you ever been at a concert and just really FELT the music?  Just really be part of the moment, the combination of the environment, the sound, the people around you.  Political rallies, concerts, commencement speech’s…It’s hard to explain these amazing experiences and how they can connect with you, but it’s this alchemy that we strive for when we put together immersive interactive environments and interactive experiences.

Connecting on an emotional level is not an exact science, but our team continues to grow at brainstorming ideas working with our agency partners on specific campaigns to add emotion into the equation.  Depending on the brand or campaign, it can be simple and light; a simple game to evoke the positive feeling of enjoying a game or photo experience, or it can be as deep and moving as connecting to a deeper place in peoples hearts; an immersive experience of a profound event, like reliving the Miracle of Fatima, faithfully executed with a life sized holographic visit from the Virgin Mary in the replicated surroundings projected and immersed with surround sounds, environments using the latest in emerging technology.

Experiential Marketing is about reaching people on a one to one basis.  Giving people an opportunity to share their thoughts and feelings with other people and use that opportunity to talk about the brand product in an authentic and relevant way.  We are working on putting together an authoritative case study with research, but our experience is that by adding the emotional connection into the interactive portion of the campaign results can be exponentially improved.  Giving the audience the opportunity to be part of the discussion, and truly be engaged and connected through their emotional feelings will help build brand equity.

Experiential marketing will continue to grow because it’s bringing back the one and one connections that drove discussions, recommendations, and word of mouth “advertising” that was lost during the traditional marketing days.  Technology and digital interactive experiences are helping reach brand and campaign goals and will continue to see growth going forward.

Today, we’ve officially launched Elation Digital as the new brand identity for our company.  Our team is really excited about the strategic shift to focus on providing interactive solutions to our agency partners for events, experiential tours and retail installations.   We continue to grow our team and capabilities.

The name Elation was chosen because it’s always our goal to create positive emotional connections with our brand client’s target audience through the creative use of technology and content.  Brand experiences continue to grow in importance to our agency partners and their campaign strategies and we want to be able to provide the best service and technology solutions to deliver these interactive experiences in tight timeframes.

We’re really excited about the transition and look forward to hearing feedback from our existing partners and also to start new relationships with agencies.

Take a look around our new website and please feel free to reach out and learn more about our capabilities, idea decks and our solutions!

Elation Digital’s Interactive Solutions:

1. Experiential and Event Marketing
2. Museums and Exhibits

Elation Digital’s Interactive Experiences

1. Customized Brand Advergames 3D & 2D
2. Photo-Video Experiences
3. User Generated Content
4. Immersive Experiences

Our Elation Digital development team continues over a decade of experience in the use of emerging technology including:

*Mobile Apps
*Kinect Development for Motion and gesture control
*3D Games and Experiences
*3D Projection and Mapping
*Multi-Touch Development for interactive surfaces

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Thanks,

Chris Rogne