Category Archives: Interactive Brand Experiences

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Posted in Events, Experiential, Interactive Brand Experiences, Technology, Tradeshow Technology, Uncategorized Bookmark the permalink.

Why You Should Have Photo Activation At Your Next Event

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People love capturing memories and photos are one of the best ways to do that. Truth is, people love getting their picture taken. A branded photo opportunity gives attendees a memorable way to keep the experience alive. People of all ages love to share photos whether via email or on their favorite social site: Facebook, Instagram, Twitter, Pinterest and more.

What Photo Activation Can Do For You

• It’s an attraction draw to your booth.
• Participants generate branded user content for you!
• It’s socially viral and your brand will gain even more visibility
• Photos will live on even after the event is over.

What to consider:

• Give them a reason to stop–Make it fun and memorable
• Brand it properly–Use interesting backgrounds, filters, overlays or frames showing off your brand!
• Offer social sharing options¬–Make it easy and they will share!
• On-site print options–Some people just love getting things and your brand looks good in print.

It’s good for your ROI!

Photos at your next event

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.

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When Tech Trends Don’t Matter

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There are many exciting technology trends for 2015. We’ve even written about Google Cardboard and Samsung’s 3D Project Beyond. We’ve used Kinect technology to create motion games that generate huge crowds at events and tradeshows for launching new products. But when do these trends not matter? When they don’t meet the goals you’ve set for your campaign.

Be sure when choosing a tech trend for your event, tradeshow or mobile tour, that it meets the specific needs of your goals and brand – not for the sake of being trendy.

Ask Yourself:

  • What is your audience looking for?
  • Is it relevant to them?
  • Is it delivering the content you want your audience to know?
  • Will it reinforce and amplify your brand?

New tech trends might capture audience attention and be engaging but what will they walk away remembering? Will it be the technology or your message?

2015 Tech Trends

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.

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4 Reasons Why Capturing Attendee Information is Key to Event Success!

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Companies attend events and tradeshows to generate new business and choosing the right data capture technology and tracking software is critical. Utilizing data properly drives future success.

1) Controlling the Queue—People at events are used to waiting for an attraction if there is something interesting they want to see or do. Good data capture software can help manage that queue process which makes it easier for you to control the line and your attendees will be happier knowing when it’s their turn. Dynamic personalization is a fun option to choose so the participant can see their name incorporated in the event. Having an attraction loop playing so your attendees will be entertained while waiting is a great idea.

2) Lead generation—Let’s face it, you participate in events to generate leads. Collecting information for potential customers allows you to engage over time to build a solid relationship and eventually convert those leads to customers. If the contact is already current customer, it allows you to further your connection through brand perception, drive demand, offer special discounts and coupons or provide education or information.

3) Consumer Insight—Staying in contact with the leads you have captured allows you to gain insight by conducting surveys and collecting information that can help you serve your customer better. What do they like, what do they dislike? It also can provide knowledge of features you could add or develop for your product or service to stay ahead of the curve and your competition.

4) Reporting—The numbers talk. The information you collect can help you develop reports to create an ROI for your event. How many attendees were there? How many leads did you capture? You can track follow through sales if you send them a coupon or special offer. Measuring success of an event helps you determine whether to participate in that event again and/or look for similar events if this one was a success!

Be sure the software you choose can integrate with your existing CRM platform.

Things to consider when choosing a provider:

What type of devices can be used to capture the information? Are these devices purchased or leased? Is a brand ambassador necessary or is it self-service? Is it easy for the brand ambassador to manage and set up?

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Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.

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Posted in Advergames, Events, Experiential, Interactive Brand Experiences, Multi-Touch, Tradeshows, Uncategorized Bookmark the permalink.

Successful Show at IAEE Expo! Expo!

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We just wrapped up at IAEE Expo! Expo! We showcased our photo activation software, data capture as well as several interactive games, including a custom game with Kinect Motion technology. By simply moving your arms in a steering wheel motion you can direct a car through a virtual city.

We teamed up with Cordell Racing who offers simulated racing experiences and corporate branding on Nascar race cars. By combining our event technology and social media solutions with Cordell’s expertise in corporate sponsorship and promotions at events and tradeshows, we can offer clients an even greater opportunity to draw crowds and generate brand recognition.

This unique combination drew in a large crowd as well as much interest in our combined offering. What did we learn? Two IS greater than one and it’s always a good idea to pack extra hardware so when all the parts don’t arrive, you are in a much better place to start the show!

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Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.

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Posted in Experiential, Interactive Brand Experiences, Uncategorized Bookmark the permalink.

Cardboard Provides Immersive Experience

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Last week I wrote about a new immersive technology by Samsung. This week I read an article about Google Cardboard, another immersive product introduced last June that is currently being used by Volvo. Cardboard is a rendition of Oculus Rift that’s made out of—you guessed it, cardboard and it’s being used in a marketing campaign to create a simulated driving experience for Volvo’s XC90.

Critics say the experience is not as immersive as Oculus. At a cost of only $7, using cardboard, magnets, some lenses and velcro—seems it would provide an awesome ROI. Read about it here.cardboard

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.  

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Posted in Experiential, Interactive Brand Experiences, Uncategorized, Video Activation Bookmark the permalink.

Immersive Video Activation Creates True Virtual Reality

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Always on the lookout for new technology and Samsung recently announced a new 3D 360-degree experience. Looks very interesting and how awesome would it be to virtually attend a sold-out concert or sporting event? Pretty cool! http://bit.ly/11lpOff

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.  

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Posted in Advergames, Events, Experiential, Interactive Brand Experiences, Multi-Touch, Tradeshow Technology, Uncategorized Bookmark the permalink.

Custom Branded Games

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Engaging potential customers in a fun interactive way is a great way to generate brand awareness. Elation Digital has developed a repertoire of games with various technologies: touch, motion, interactive, driving, puzzle, and trivia which are fully customizable based on the event, the target market and specific brand campaign goals.

For the launch of LG’s new G-Flex phone, we created a custom branded interactive game that could be deployed to storefronts or inside retail locations. Passers by were attracted by a customized attraction loop that invited them to play an immersive type game using just their body motion

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We’ve also developed games for PGA Woman’s Tour, Puma, the Food Bank of NY, AT&T World Cup and more. View our videos and learn how Elation Digital can help you reach your 2015 goals.

 

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.  

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Essence Music Festival July 2013 – Elation Digital Rocks New Orleans Convention Center

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Elation Digital brought their A-Game to town to help their brand client attract and activate thousands of participants at the Essence Music Festival held in New Orleans July 4-7.

Utilizing the latest in technology, our team developed a full turnkey solution for our experiential marketing agency partner including iPad registration and opt-in data capture, survey, and a special image processing brand experience that let the festival participants get wild and crazy dancing to the music.

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How Technology is Changing Experiential Marketing & Events

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Chase Liquid Essence

Elation Digital a leader in interactive attractions and event technology for experiential marketing has released “Groundbreaking Interactive Experiential Campaign in 60 Days!”

Agencies and brand managers are realizing that technology is a core component in successful experiential and event marketing. It can be the difference between an empty booth, and a packed booth, where people are excited to share their data and interact with the brand. In this Elation Digital case study, we take a look at one of the most advanced brand activations currently touring and how it increases engagement numbers per event by over 500%, engages the audience, and leverages social media to spread the message.

 

 

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Coca-Cola : Happiness Dispenser – Free WIFI for Students

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Here is a great use of creative technology by Coca-Cola; providing free WIFI to students in areas that charge for WIFI access.

This interactive brand experience has all of the hallmarks of a great Coca Cola brand activation:

1. Ties into Coca-Cola’s brand campaign message “Share Happiness”
2. Creates a physical icon to reinforce the Coca-Cola engagement through the use of a “dispenser” where people use their phones to push the dispenser paddle to “refill” their phones, mimicking refilling a coke drink at a drink dispenser. Refill=Happiness
3. Addresses the target market. By having a clear target in mind, Coca-Cola was able to create an attraction that served a need of that market. In this case students in many areas of the world don’t have access to free WIFI, and they don’t have much money. So this free WIFI dispenser located in areas that students congregate, socialize and connect had direct meaningful impact and reinforced the brand.
4. Tied in elements of social media, and additional brand experiences ( Coca-Cola FM ) to leverage the engagement into an amplified experience.

From a technology standpoint, Coca Cola was able to utilize WIFI distribution technology in a novel way. The dispenser was custom designed and created in small batches using the latest in 3D CAD/CAM technology.

Elation Digital is a leading forward thinking creative technology engagement solution provider to experiential, marketing, and creative agencies serving global brand clients. We help agencies ideate, and develop turnkey interactive marketing solutions for experiential, point of sale, and events that attract targeted audiences and deliver positive brand engagements.

Contact Chris Rogne at Elation Digital (crogne”@”elationdigital.com) to discuss project ideas, budgets, and implementation strategies.