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Posted in Experiential, Interactive Brand Experiences, Uncategorized, Video Activation Bookmark the permalink.

Immersive Video Activation Creates True Virtual Reality

November 13, 2014 at 15:08

by Chris Rogne

Always on the lookout for new technology and Samsung recently announced a new 3D 360-degree experience. Looks very interesting and how awesome would it be to virtually attend a sold-out concert or sporting event? Pretty cool! http://bit.ly/11lpOff

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.  

Posted in Experiential, Interactive Brand Experiences, Uncategorized, Video Activation Bookmark the permalink.
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Posted in Advergames, Events, Experiential, Interactive Brand Experiences, Multi-Touch, Tradeshow Technology, Uncategorized Bookmark the permalink.

Custom Branded Games

November 11, 2014 at 09:39

by Chris Rogne

Engaging potential customers in a fun interactive way is a great way to generate brand awareness. Elation Digital has developed a repertoire of games with various technologies: touch, motion, interactive, driving, puzzle, and trivia which are fully customizable based on the event, the target market and specific brand campaign goals.

For the launch of LG’s new G-Flex phone, we created a custom branded interactive game that could be deployed to storefronts or inside retail locations. Passers by were attracted by a customized attraction loop that invited them to play an immersive type game using just their body motion

.lg-thumb

We’ve also developed games for PGA Woman’s Tour, Puma, the Food Bank of NY, AT&T World Cup and more. View our videos and learn how Elation Digital can help you reach your 2015 goals.

 

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.  

Posted in Advergames, Events, Experiential, Interactive Brand Experiences, Multi-Touch, Tradeshow Technology, Uncategorized Bookmark the permalink. Tagged interactive installations, multitouch, museums interactive, Touch Screen
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Posted in Events, Experiential Bookmark the permalink.

Despicable Me 2’s Minions based on Experiential and Event Marketing Professionals!

July 20, 2013 at 07:50

by Chris Rogne

minions 2

Just got back from watching Despicable Me 2 with my wife and two kids. AWESOME! Loved it and we had a great time laughing at this creative fun movie.

What really got me laughing was that I started seeing resemblances to the creative people I work with in the events and experiential industry. If you’re in the industry, I think you’ll agree.

 

Here is the evidence:

  1. Faithfully work for the “leader” (substitute client)
  2. Get dressed up for the task at hand (brand ambassadors)
  3. Enjoy laughing and having fun
  4. Put together attention getting pranks
  5. Work together to make crazy impossible things happen

minions DJminions

Posted in Events, Experiential Bookmark the permalink.
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Posted in Events, Experiential, Interactive Brand Experiences Bookmark the permalink.

Essence Music Festival July 2013 – Elation Digital Rocks New Orleans Convention Center

July 20, 2013 at 07:28

by Chris Rogne

Elation Digital brought their A-Game to town to help their brand client attract and activate thousands of participants at the Essence Music Festival held in New Orleans July 4-7.

Utilizing the latest in technology, our team developed a full turnkey solution for our experiential marketing agency partner including iPad registration and opt-in data capture, survey, and a special image processing brand experience that let the festival participants get wild and crazy dancing to the music.

Posted in Events, Experiential, Interactive Brand Experiences Bookmark the permalink.
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Posted in Events, Experiential, Interactive Brand Experiences Bookmark the permalink.

How Technology is Changing Experiential Marketing & Events

July 7, 2013 at 09:32

by Chris Rogne

Chase Liquid Essence

Elation Digital a leader in interactive attractions and event technology for experiential marketing has released “Groundbreaking Interactive Experiential Campaign in 60 Days!”

Agencies and brand managers are realizing that technology is a core component in successful experiential and event marketing. It can be the difference between an empty booth, and a packed booth, where people are excited to share their data and interact with the brand. In this Elation Digital case study, we take a look at one of the most advanced brand activations currently touring and how it increases engagement numbers per event by over 500%, engages the audience, and leverages social media to spread the message.

 

 

Posted in Events, Experiential, Interactive Brand Experiences Bookmark the permalink.
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Posted in Experiential, Interactive Brand Experiences, Technology Bookmark the permalink.

Coca-Cola : Happiness Dispenser – Free WIFI for Students

July 5, 2013 at 09:06

by Chris Rogne

Here is a great use of creative technology by Coca-Cola; providing free WIFI to students in areas that charge for WIFI access.

This interactive brand experience has all of the hallmarks of a great Coca Cola brand activation:

1. Ties into Coca-Cola’s brand campaign message “Share Happiness”
2. Creates a physical icon to reinforce the Coca-Cola engagement through the use of a “dispenser” where people use their phones to push the dispenser paddle to “refill” their phones, mimicking refilling a coke drink at a drink dispenser. Refill=Happiness
3. Addresses the target market. By having a clear target in mind, Coca-Cola was able to create an attraction that served a need of that market. In this case students in many areas of the world don’t have access to free WIFI, and they don’t have much money. So this free WIFI dispenser located in areas that students congregate, socialize and connect had direct meaningful impact and reinforced the brand.
4. Tied in elements of social media, and additional brand experiences ( Coca-Cola FM ) to leverage the engagement into an amplified experience.

From a technology standpoint, Coca Cola was able to utilize WIFI distribution technology in a novel way. The dispenser was custom designed and created in small batches using the latest in 3D CAD/CAM technology.

Elation Digital is a leading forward thinking creative technology engagement solution provider to experiential, marketing, and creative agencies serving global brand clients. We help agencies ideate, and develop turnkey interactive marketing solutions for experiential, point of sale, and events that attract targeted audiences and deliver positive brand engagements.

Contact Chris Rogne at Elation Digital (crogne”@”elationdigital.com) to discuss project ideas, budgets, and implementation strategies.

Posted in Experiential, Interactive Brand Experiences, Technology Bookmark the permalink.
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Posted in Events, Experiential, Technology Bookmark the permalink.

Event Marketing Emerging Trends and Technology

July 1, 2013 at 22:28

by Chris Rogne

Experiential marketing is becoming increasingly desirable because it brings back the face-to-face connections that allow for meaningful dialogues to open, something lost in more traditional marketing. All industry indications are that technology-driven interactive experiences will continue to capture larger portions of advertising budgets. If you are an agency or brand that wants to incorporate live events into your current campaigns, you may be wondering: what’s next? Here’s a rundown on some terms you hear and ideas to consider incorporating into your next campaign.

From a tradeshow to engagement campaign, communication is the heart of the experience. Transmedia is new term that describes the “cross-device” experience. Duplicate experiences on websites, mobile phones, and tablets are redundant. It’s much more effective to encourage different interactions on different devices. Transmedia strategy should be a part of your planning.

Projection mapping is another hot tech-based trend in all live event marketing. This used to be seen primarily at outdoor events, on the sides of buildings. For a great example of this, check out our Chevy Sonic engagement. Projection mapping is becoming sought after in indoor events as well, such as tradeshows and b-2-b events.

Gamification is another buzzword you’ll hear when experiential marketing is discussed in 2013. Gamification reintroduces the element of fun to interactions and of course, fun is effective when you’re looking to connect. Highly desirable for businesses, M2 Research predicts that business spending on gamification this year will be $242M and will reach $2.8 B by 2016.

Mobile Apps are certainly still hot. The app ecoculture is here to stay, and consumers grow ever more comfortable with them. An app downloaded at a live event has the benefit of a shelf-life that extends long past the event, especially when it is useful or entertaining. ED has a digital engagement platform that shortens the development time of custom apps, with a marketer’s toolkit to fully integrate the app into the overall goals of the campaign it supports.

Elation Digital is an experienced experiential marketing partner that enables your agency or brand to connect, one-to-one with potential prospects, on tight timetables with respect to budgets. By forecasting the emerging trends, we help you get ahead of the curve.

Posted in Events, Experiential, Technology Bookmark the permalink.
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Posted in Events, Experiential, Interactive Brand Experiences, Technology Bookmark the permalink.

Elation Labs – New Wearable Gesture Control MYO

June 14, 2013 at 11:41

by Chris Rogne

Elation Digital’s research and innovation team has been on the forefront of gesture control for several years working mostly as Kinect Hack developers for experiential advergames for major brands for events and tradeshows.

In the last couple of years, this specific area of emerging technologies has garnered more attention as people realize the potential for gesture based controllers for driving all types of experiences from games, to robots, to watching and controlling your TV.

Recently a company we follow, raised an additional $15M to complete their development of a promising new gesture control device that utilizes several different inputs including your muscles to interpolate movement and deliver digital instructions that can control digital input devices. Basically an armband that you wear that connects via wireless Bluetooth technology, you will have the capability to replace other input devices and use just your body to drive experiences.

As developers we are excited to explore the possibilities for our agency and brand partners. We imagine all sorts of interactive brand experiences and experiential marketing opportunities. Imagine a competition game by Char-Broil to have participants flipping virtual burgers at a mobile experiential marketing deployment on their virtual Char-Broil Grill!

Stay tuned!

Posted in Events, Experiential, Interactive Brand Experiences, Technology Bookmark the permalink.
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Posted in Experiential, Interactive Museums, Technology Bookmark the permalink.

Digital Interactive at Museums – Gallery One Cleveland Museum of Art

June 13, 2013 at 13:21

by Chris Rogne

Museums, both corporate and public, have been embracing technology to reinvigorate their exhibits by engaging visitors with incredibly immersive, interactive storytelling experiences.

The engagement level with museum visitors is drastically increased especially with the younger crowds by using the new and emerging technologies to make history, technical information, and art more approachable and relevant. Using touch screens, mobile apps as museum guides, and augmented reality allows visitors to control the experience and interact at their pace and about the information that they find interesting.

Gallery One at the Cleveland Museum of Art is a great example of a progressive museum using experiential interactive to help make information accessible and interesting. Goals of increasing attendance by creating compelling interactives that attract visitors, and by increasing the opportunity for visitors to learn about art in a non-traditional way have been exceeded.

Providing kid friendly interactive zones, where kids can use digital interactive drawing tools, video walls, and interactive touch screen games has increased family attendance and has made museums a destination that kids want to visit.

Elation Digital has been expanding into the interactive museum exhibit space and helping museums develop and implement installations to attract and engage visitors through relevant interactive experiences.

Posted in Experiential, Interactive Museums, Technology Bookmark the permalink. Tagged augmented reality, multitouch, museum interactive, touch screens
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Posted in Events, Experiential, Technology Bookmark the permalink.

New PQ Labs G4S Touch Screens

June 12, 2013 at 07:29

by Chris Rogne

The labs at Elation Digital just received our first batch of PQ Labs G4S touch overlays and the team is reporting super performance. These touch overlays provide multitouch capabilities and the new frame is extremely thin, and extremely smooth. Our development team tried out some of our legacy touch games and the responsiveness speed is dramatically improved. Since our clients deploy many of our interactive games and experiences on experiential tours outdoors, we like to test the performance in ambient lighting conditions. Dragging the equipment out into the parking area, we did a very unscientific yet effective test of a fast moving touch game for one of our brand partners and we detected no issues. KUDOS to the engineers at PQ Labs for continued developmental improvements. Looking forward to trying out some of the larger sizes for video wall installations in a museum. We’ll keep you updated!

 

Posted in Events, Experiential, Technology Bookmark the permalink. Tagged interactive installations, museums interactive, Touch Screen

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