Category Archives: Events

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Posted in Events, Experiential, Interactive Brand Experiences, Technology, Tradeshow Technology, Tradeshows Bookmark the permalink.

When Tech Trends Don’t Matter

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There are many exciting technology trends for 2015. We’ve even written about Google Cardboard and Samsung’s 3D Project Beyond. We’ve used Kinect technology to create motion games that generate huge crowds at events and tradeshows for launching new products. But when do these trends not matter? When they don’t meet the goals you’ve set for your campaign.

Be sure when choosing a tech trend for your event, tradeshow or mobile tour, that it meets the specific needs of your goals and brand – not for the sake of being trendy.

Ask Yourself:

  • What is your audience looking for?
  • Is it relevant to them?
  • Is it delivering the content you want your audience to know?
  • Will it reinforce and amplify your brand?

New tech trends might capture audience attention and be engaging but what will they walk away remembering? Will it be the technology or your message?

2015 Tech Trends

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.

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Posted in Events, Experiential, Uncategorized Bookmark the permalink.

The Millennials—What’s Next?

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I’ve been reading many articles on Millennials; what to expect from this group, what do they respond to and how they interact as consumers. Articles list this group size anywhere from 70 to 100 million with a purchasing power of over $200 billion. As companies, don’t we want a piece of that pie?

This is what I learned:

o They want to be engaged with and recognized as individuals. Since this group is extremely diverse in culture, religion and ethnicity—they recognize their uniqueness.
o They expect two-way communication. If there is no back and forth communication, they are not interested.
o They respond in real-time. Growing up in the socially centric world, they are not willing to wait.
o They have strong belief in philanthropy and expect companies to feel the same and give back.
o They want to feel involved and informed, not just marketed to. They enjoy rating products and rely on peer reviews to make decisions.
o Happiness, passion, diversity, sharing and discovery are extremely important to them.

So what does all this mean? Companies always need to continually make shifts to their business goals as things are constantly changing. If the Millennial generation is causing the push to change—great, but companies need to get there regardless. And since this group is approximately 25% of the U.S population and the buying power stated above, they shouldn’t be ignored.

What should you do?
o Stay current on trends
o Stay technologically up-to-date
o Interact with your customers (the Millennials require it)
o Listen and learn about your customers’ wants and needs
o Apply that knowledge by customizing your marketing and products/services
o Get out and meet them (check out this article on how to interact with them at events)

Not sure where to start? The number of articles written about this group is staggering, but check out a few. Type ‘Millennial’ in your favorite search engine and you’ll see articles upon articles, infographics, and statistics until your eyes blur. What else could you do? You could always hire one. They know the trends, the technology and as hyper-connected socially driven individuals, they just might help with reaching your audience from the inside.

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Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.

 

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Posted in Events, Experiential, Interactive Brand Experiences, Technology, Tradeshows Bookmark the permalink.

4 Reasons Why Capturing Attendee Information is Key to Event Success!

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Companies attend events and tradeshows to generate new business and choosing the right data capture technology and tracking software is critical. Utilizing data properly drives future success.

1) Controlling the Queue—People at events are used to waiting for an attraction if there is something interesting they want to see or do. Good data capture software can help manage that queue process which makes it easier for you to control the line and your attendees will be happier knowing when it’s their turn. Dynamic personalization is a fun option to choose so the participant can see their name incorporated in the event. Having an attraction loop playing so your attendees will be entertained while waiting is a great idea.

2) Lead generation—Let’s face it, you participate in events to generate leads. Collecting information for potential customers allows you to engage over time to build a solid relationship and eventually convert those leads to customers. If the contact is already current customer, it allows you to further your connection through brand perception, drive demand, offer special discounts and coupons or provide education or information.

3) Consumer Insight—Staying in contact with the leads you have captured allows you to gain insight by conducting surveys and collecting information that can help you serve your customer better. What do they like, what do they dislike? It also can provide knowledge of features you could add or develop for your product or service to stay ahead of the curve and your competition.

4) Reporting—The numbers talk. The information you collect can help you develop reports to create an ROI for your event. How many attendees were there? How many leads did you capture? You can track follow through sales if you send them a coupon or special offer. Measuring success of an event helps you determine whether to participate in that event again and/or look for similar events if this one was a success!

Be sure the software you choose can integrate with your existing CRM platform.

Things to consider when choosing a provider:

What type of devices can be used to capture the information? Are these devices purchased or leased? Is a brand ambassador necessary or is it self-service? Is it easy for the brand ambassador to manage and set up?

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Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.

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Posted in Advergames, Events, Experiential, Interactive Brand Experiences, Multi-Touch, Tradeshows, Uncategorized Bookmark the permalink.

Successful Show at IAEE Expo! Expo!

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We just wrapped up at IAEE Expo! Expo! We showcased our photo activation software, data capture as well as several interactive games, including a custom game with Kinect Motion technology. By simply moving your arms in a steering wheel motion you can direct a car through a virtual city.

We teamed up with Cordell Racing who offers simulated racing experiences and corporate branding on Nascar race cars. By combining our event technology and social media solutions with Cordell’s expertise in corporate sponsorship and promotions at events and tradeshows, we can offer clients an even greater opportunity to draw crowds and generate brand recognition.

This unique combination drew in a large crowd as well as much interest in our combined offering. What did we learn? Two IS greater than one and it’s always a good idea to pack extra hardware so when all the parts don’t arrive, you are in a much better place to start the show!

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Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.

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Posted in Advergames, Events, Experiential, Interactive Brand Experiences, Multi-Touch, Tradeshow Technology, Uncategorized Bookmark the permalink.

Custom Branded Games

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Engaging potential customers in a fun interactive way is a great way to generate brand awareness. Elation Digital has developed a repertoire of games with various technologies: touch, motion, interactive, driving, puzzle, and trivia which are fully customizable based on the event, the target market and specific brand campaign goals.

For the launch of LG’s new G-Flex phone, we created a custom branded interactive game that could be deployed to storefronts or inside retail locations. Passers by were attracted by a customized attraction loop that invited them to play an immersive type game using just their body motion

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We’ve also developed games for PGA Woman’s Tour, Puma, the Food Bank of NY, AT&T World Cup and more. View our videos and learn how Elation Digital can help you reach your 2015 goals.

 

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.  

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Posted in Events, Experiential Bookmark the permalink.

Despicable Me 2’s Minions based on Experiential and Event Marketing Professionals!

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Just got back from watching Despicable Me 2 with my wife and two kids. AWESOME! Loved it and we had a great time laughing at this creative fun movie.

What really got me laughing was that I started seeing resemblances to the creative people I work with in the events and experiential industry. If you’re in the industry, I think you’ll agree.

 

Here is the evidence:

  1. Faithfully work for the “leader” (substitute client)
  2. Get dressed up for the task at hand (brand ambassadors)
  3. Enjoy laughing and having fun
  4. Put together attention getting pranks
  5. Work together to make crazy impossible things happen

minions DJminions

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Essence Music Festival July 2013 – Elation Digital Rocks New Orleans Convention Center

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Elation Digital brought their A-Game to town to help their brand client attract and activate thousands of participants at the Essence Music Festival held in New Orleans July 4-7.

Utilizing the latest in technology, our team developed a full turnkey solution for our experiential marketing agency partner including iPad registration and opt-in data capture, survey, and a special image processing brand experience that let the festival participants get wild and crazy dancing to the music.

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How Technology is Changing Experiential Marketing & Events

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Chase Liquid Essence

Elation Digital a leader in interactive attractions and event technology for experiential marketing has released “Groundbreaking Interactive Experiential Campaign in 60 Days!”

Agencies and brand managers are realizing that technology is a core component in successful experiential and event marketing. It can be the difference between an empty booth, and a packed booth, where people are excited to share their data and interact with the brand. In this Elation Digital case study, we take a look at one of the most advanced brand activations currently touring and how it increases engagement numbers per event by over 500%, engages the audience, and leverages social media to spread the message.

 

 

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Multi-touch Table – Lincoln

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12 meter multitouch interactive table

12 meter multitouch interactive table

The Agency Imagination developed a strategy for Ford Motor Company’s Lincoln car brand to include the use of the latest in multi-touch technology to create a 12′ long interactive table.

With the framework and technology of Multi-Touch components, one of the cool capabilities is to arrange multitouch in different configurations. Think of it as a lego set of interactive screens that can be configured as wall units or desks in different shapes (like a U shape). All of the screens can be integrated and can “talk” with each other. Many people can interact with the screens at the same time.

For this particular implementation, the use of object recognition on the interactive table top was used to recognized different objects placed on the screen to trigger specific content. Check out the video!

Elation Digital’s development team has been on the forefront of touch screen solution development for years and helps agencies to develop and implement interactive solutions for trade shows, exhibits, and marketing programs. Clients include Chevrolet, Puma, JP Morgan Chase, Coca-Cola, Vodaphone and other global brands.

Contact Elation Digital’s Chris Rogne (crogne”@”elationdigital.com) for more information and to discuss possible projects. We work closely to help our agency partner’s win projects.

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Event Marketing Emerging Trends and Technology

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Experiential marketing is becoming increasingly desirable because it brings back the face-to-face connections that allow for meaningful dialogues to open, something lost in more traditional marketing. All industry indications are that technology-driven interactive experiences will continue to capture larger portions of advertising budgets. If you are an agency or brand that wants to incorporate live events into your current campaigns, you may be wondering: what’s next? Here’s a rundown on some terms you hear and ideas to consider incorporating into your next campaign.

From a tradeshow to engagement campaign, communication is the heart of the experience. Transmedia is new term that describes the “cross-device” experience. Duplicate experiences on websites, mobile phones, and tablets are redundant. It’s much more effective to encourage different interactions on different devices. Transmedia strategy should be a part of your planning.

Projection mapping is another hot tech-based trend in all live event marketing. This used to be seen primarily at outdoor events, on the sides of buildings. For a great example of this, check out our Chevy Sonic engagement. Projection mapping is becoming sought after in indoor events as well, such as tradeshows and b-2-b events.

Gamification is another buzzword you’ll hear when experiential marketing is discussed in 2013. Gamification reintroduces the element of fun to interactions and of course, fun is effective when you’re looking to connect. Highly desirable for businesses, M2 Research predicts that business spending on gamification this year will be $242M and will reach $2.8 B by 2016.

Mobile Apps are certainly still hot. The app ecoculture is here to stay, and consumers grow ever more comfortable with them. An app downloaded at a live event has the benefit of a shelf-life that extends long past the event, especially when it is useful or entertaining. ED has a digital engagement platform that shortens the development time of custom apps, with a marketer’s toolkit to fully integrate the app into the overall goals of the campaign it supports.

Elation Digital is an experienced experiential marketing partner that enables your agency or brand to connect, one-to-one with potential prospects, on tight timetables with respect to budgets. By forecasting the emerging trends, we help you get ahead of the curve.