Participants and attendees at tradeshows and events have goals. They know what they are looking for and while many will still walk the entire show, they know what they want to see. You need to grab their attention. How will you do that?
· Entice them with exciting elements in your booth
· Keep the experience one to one
· Make it personal
· Teach them something
Do you have something exciting to showcase? If you are a technology company or if you solve a need, you probably do. If you don’t, there are plenty of experiential technology companies that can help make your product or service enticing.
One to one experiences resonate more than group presentations and will leave a more lasting impression. Have interactive solutions for them to have contact with which will make it more memorable–which is good for your brand.
Personalization is a buzzword I’ve seen discussed lately but it’s always been important. Be sure to tailor your pitch specifically to the person’s needs and company. Keep asking questions because you might have a solution for them they didn’t even know they needed.
Learning something new stimulates the brain and can pique interest. Think about what do you want people at your booth or show to learn and how you can make teaching that interesting.
Attendees are smart. Make them feel special so they don’t feel like everyone else that stopped by. Use these ideas and choose an experiential partner that understands your needs and how to get your audience excited about your brand. Once they are excited you will generate solid leads of people who now have a real interest in your company, product or service.
Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.