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Posted in Advergames, Custom Branded Games, Experiential, Interactive Brand Experiences, Interactive Museums, kiosks, Multi-Touch, Uncategorized Bookmark the permalink. What do you think?

Gamification for Honda Entertains and Teaches Recycling

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I’ve written about how our interactive infotainment solutions can help teach participants information companies want to convey, as well as many other ways these activation can help attain goals. When we meet with prospective clients, we assess their goals, budget, allocated space at the event and then we determine which of our activation will meet their campaign objectives.

Honda reached out to Elation Digital to create an educational game for the 2015 International Car Show. There was a dedicated area to keep children occupied and they wanted something that would be engaging and different. We developed a custom game to teach children about recycling. Multiple gaming kiosks, at varying heights, were set up for children to play.

honda game pic

The game had different recycle bins at the bottom of the screen and the colors represent what types of recyclables are allowed to go in each bin. Different objects fly on the screen at varying speeds and the child uses her finger to drag the object to the correct bin.

honda garbage pic

The children were engaged and educated at the same time. Parents were pleased and so was Honda!

Check out the video of the experience:

Learn how Elation Digital Can Help you Reach your Gamification goals!

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.

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Posted in Custom Branded Games, Data Capture, Experiential, Interactive Brand Experiences Bookmark the permalink. What do you think?

Interactive Gamification & Branded Photo App Elevate Pop-Up Shop Engagement

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SheaMoisture contacted us to find out how our branded interactive solutions could help them. We met with them to determine their campaign goals. We learned they wanted to: educate the visitors that their products had natural ingredients, introduce a new product line and generate excitement at their planned pop-up shows in New Orleans and Chicago.

shea popup

We brainstormed several ideas and came up with an integrated experiential solution. We created a custom interactive touch game where images floated on the screen and players touched the ingredients that they knew were natural ingredients to earn points versus distractors that should not be in SheaMoisture’s ingredients.

shea game

shea winner

The game also had a built in Prize Management system where users could win free prizes if they reached a certain score. This created excitement and competition among the players. This fun game reinforces the natural ingredients used in SheaMoisture product lines as well as brand awareness.

shea pic 1We also created a branded photo activation so the pop-up customers could have their photo taken and share via social media. This was extremely popular and over 60% of participants shared their photo on Facebook or Twitter using the hashtag #abetterwaytobeautiful. Social engagement amplifies SheaMoisture’s brand exposure well beyond the visitors who attended the pop-up shops.

Another part of our integrated solution was an attraction loop. It is a streaming video displayed on large LED screens that displays the photos taken in an animated way that generates attention. We also created “commercial-like” advertisement screens and rotated those in to highlight SheaMoisture’s top products, especially their new line: Fruit Fusion Coconut Water Collection.

Attraction-Loop001

All in all, the pop-up shops were a huge success for SheaMoisture. We were thrilled to help them reach their campaign goals and look forward to a long rewarding relationship with them.

Learn how Elation Digital can help you reach your campaign goals.

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.