Category Archives: Technology

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Posted in Events, Multi-Touch, Technology, Tradeshow Technology Bookmark the permalink.

Multi-touch Table – Lincoln

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12 meter multitouch interactive table

12 meter multitouch interactive table

The Agency Imagination developed a strategy for Ford Motor Company’s Lincoln car brand to include the use of the latest in multi-touch technology to create a 12′ long interactive table.

With the framework and technology of Multi-Touch components, one of the cool capabilities is to arrange multitouch in different configurations. Think of it as a lego set of interactive screens that can be configured as wall units or desks in different shapes (like a U shape). All of the screens can be integrated and can “talk” with each other. Many people can interact with the screens at the same time.

For this particular implementation, the use of object recognition on the interactive table top was used to recognized different objects placed on the screen to trigger specific content. Check out the video!

Elation Digital’s development team has been on the forefront of touch screen solution development for years and helps agencies to develop and implement interactive solutions for trade shows, exhibits, and marketing programs. Clients include Chevrolet, Puma, JP Morgan Chase, Coca-Cola, Vodaphone and other global brands.

Contact Elation Digital’s Chris Rogne (crogne”@”elationdigital.com) for more information and to discuss possible projects. We work closely to help our agency partner’s win projects.

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Posted in Events, Experiential, Technology Bookmark the permalink.

Event Marketing Emerging Trends and Technology

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Experiential marketing is becoming increasingly desirable because it brings back the face-to-face connections that allow for meaningful dialogues to open, something lost in more traditional marketing. All industry indications are that technology-driven interactive experiences will continue to capture larger portions of advertising budgets. If you are an agency or brand that wants to incorporate live events into your current campaigns, you may be wondering: what’s next? Here’s a rundown on some terms you hear and ideas to consider incorporating into your next campaign.

From a tradeshow to engagement campaign, communication is the heart of the experience. Transmedia is new term that describes the “cross-device” experience. Duplicate experiences on websites, mobile phones, and tablets are redundant. It’s much more effective to encourage different interactions on different devices. Transmedia strategy should be a part of your planning.

Projection mapping is another hot tech-based trend in all live event marketing. This used to be seen primarily at outdoor events, on the sides of buildings. For a great example of this, check out our Chevy Sonic engagement. Projection mapping is becoming sought after in indoor events as well, such as tradeshows and b-2-b events.

Gamification is another buzzword you’ll hear when experiential marketing is discussed in 2013. Gamification reintroduces the element of fun to interactions and of course, fun is effective when you’re looking to connect. Highly desirable for businesses, M2 Research predicts that business spending on gamification this year will be $242M and will reach $2.8 B by 2016.

Mobile Apps are certainly still hot. The app ecoculture is here to stay, and consumers grow ever more comfortable with them. An app downloaded at a live event has the benefit of a shelf-life that extends long past the event, especially when it is useful or entertaining. ED has a digital engagement platform that shortens the development time of custom apps, with a marketer’s toolkit to fully integrate the app into the overall goals of the campaign it supports.

Elation Digital is an experienced experiential marketing partner that enables your agency or brand to connect, one-to-one with potential prospects, on tight timetables with respect to budgets. By forecasting the emerging trends, we help you get ahead of the curve.

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Posted in Events, Experiential, Interactive Brand Experiences, Technology Bookmark the permalink.

Elation Labs – New Wearable Gesture Control MYO

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Elation Digital’s research and innovation team has been on the forefront of gesture control for several years working mostly as Kinect Hack developers for experiential advergames for major brands for events and tradeshows.

In the last couple of years, this specific area of emerging technologies has garnered more attention as people realize the potential for gesture based controllers for driving all types of experiences from games, to robots, to watching and controlling your TV.

Recently a company we follow, raised an additional $15M to complete their development of a promising new gesture control device that utilizes several different inputs including your muscles to interpolate movement and deliver digital instructions that can control digital input devices. Basically an armband that you wear that connects via wireless Bluetooth technology, you will have the capability to replace other input devices and use just your body to drive experiences.

As developers we are excited to explore the possibilities for our agency and brand partners. We imagine all sorts of interactive brand experiences and experiential marketing opportunities. Imagine a competition game by Char-Broil to have participants flipping virtual burgers at a mobile experiential marketing deployment on their virtual Char-Broil Grill!

Stay tuned!

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Posted in Experiential, Interactive Museums, Technology Bookmark the permalink.

Digital Interactive at Museums – Gallery One Cleveland Museum of Art

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Museums, both corporate and public, have been embracing technology to reinvigorate their exhibits by engaging visitors with incredibly immersive, interactive storytelling experiences.

The engagement level with museum visitors is drastically increased especially with the younger crowds by using the new and emerging technologies to make history, technical information, and art more approachable and relevant. Using touch screens, mobile apps as museum guides, and augmented reality allows visitors to control the experience and interact at their pace and about the information that they find interesting.

Gallery One at the Cleveland Museum of Art is a great example of a progressive museum using experiential interactive to help make information accessible and interesting. Goals of increasing attendance by creating compelling interactives that attract visitors, and by increasing the opportunity for visitors to learn about art in a non-traditional way have been exceeded.

Providing kid friendly interactive zones, where kids can use digital interactive drawing tools, video walls, and interactive touch screen games has increased family attendance and has made museums a destination that kids want to visit.

Elation Digital has been expanding into the interactive museum exhibit space and helping museums develop and implement installations to attract and engage visitors through relevant interactive experiences.

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New PQ Labs G4S Touch Screens

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The labs at Elation Digital just received our first batch of PQ Labs G4S touch overlays and the team is reporting super performance. These touch overlays provide multitouch capabilities and the new frame is extremely thin, and extremely smooth. Our development team tried out some of our legacy touch games and the responsiveness speed is dramatically improved. Since our clients deploy many of our interactive games and experiences on experiential tours outdoors, we like to test the performance in ambient lighting conditions. Dragging the equipment out into the parking area, we did a very unscientific yet effective test of a fast moving touch game for one of our brand partners and we detected no issues. KUDOS to the engineers at PQ Labs for continued developmental improvements. Looking forward to trying out some of the larger sizes for video wall installations in a museum. We’ll keep you updated!