Elation Digital and Cordell Racing teamed up to provide Telogis, the leading cloud based logistical location management services company with a powerful interactive solution to attract large crowds to their trade show events.
Using a retired authentic NASCAR racing vehicle as the core component of a virtual 3D racing experience, participants got to race on simulated NASCAR tracks. The audience watched the driver’s experience on large LED screens. We integrated data capture with survey questions into the experience for reporting and follow opportunities.
The event organizers commented that they had never had so many people crowd a booth through out an event.
