Garnier Fructis’ agency partnered with Elation Digital to develop a one-of-a-kind mobile tour for several music festivals across the country including world famous Bonnaroo, Firefly and Country Thunder, entertaining a quarter of a million campers for week long events.
With an activation that highlighted Garnier Fructis’ core brand messaging, thousands of campers lined up to have their hair washed and styled using the iconic green Garnier products.
Elation provided an integrated solution for capturing registration information, tracking participants using QR coded cards, a Queue system with commercials, an app for the stylists to make product recommendations, a custom branded photo activation to show off their new “style” with the ability to share it on social media, and a follow up email campaign with coupons.
Flawless execution helped generate more engagements than ever and the best part, a positive brand experience.
