Elation Digital helped Colgate with creative concepts and interactive solutions for an Oral Health Mobile Tour around the country helping teach children about oral health and dental hygiene in a fun engaging way. Participants learned how to brush their teeth using Augmented Reality playing with a giant toothbrush and gaining points for proper brushing away plague and gum disease.
As a reward, the children had a chance to win a prize using a fully interactive digital Colgate Claw game.
Putting fans in the stands.