The largest Claw game Ever!

Together with Pearl Media, the team developed a truly amazing one of a kind 3D Interactive mapping game projected onto the famous Roosevelt Hotel in Hollywood. The Idea was to recreate a classic claw game but hundreds of times larger, where participants were able to win different prizes, including a brand new Chevy Sonic car by manuevering the worlds largest digital claw to pick up prizes! The team was in charge of the 3D game development, digital art, motion graphics, hyper realistic graphics and animation, and the design and fabrication of a giant joystick.  The joystick replicated the Chevy Sonic’s gearshifter, to make a powerful experiential connection with the participant!

The game obtained a record in the Guinness Book of Records as the largest claw game ever produced and helped Pearl Media and Goodby Silverstein & Partners win the Event Marketer 2012 Platinum award and several other awards for this memorable interactive brand experience.