Elation Digital’s research and innovation team has been on the forefront of gesture control for several years working mostly as Kinect Hack developers for experiential advergames for major brands for events and tradeshows.

In the last couple of years, this specific area of emerging technologies has garnered more attention as people realize the potential for gesture based controllers for driving all types of experiences from games, to robots, to watching and controlling your TV.

Recently a company we follow, raised an additional $15M to complete their development of a promising new gesture control device that utilizes several different inputs including your muscles to interpolate movement and deliver digital instructions that can control digital input devices. Basically an armband that you wear that connects via wireless Bluetooth technology, you will have the capability to replace other input devices and use just your body to drive experiences.

As developers we are excited to explore the possibilities for our agency and brand partners. We imagine all sorts of interactive brand experiences and experiential marketing opportunities. Imagine a competition game by Char-Broil to have participants flipping virtual burgers at a mobile experiential marketing deployment on their virtual Char-Broil Grill!

Stay tuned!