Being one of the largest insurance companies in the world, Travelers takes keeping its customers safe seriously.
Texting and Driving is a serious issue causing numerous accidents and needless deaths. Travelers decided to address this issue head on and asked Elation Digital to develop a driving simulation game that included a smartphone with simulated text messages triggered at different locations throughout the game.
With visually stunning 3D graphics and forced feedback haptic controllers, participants were immersed in a fun engaging experience and learned about the dangers of texting.
