Renault is a French carmaker, producing motor vehicles since the XIX century, with 45 billion in revenues made all around the world.
For its launch of the Twingo model in Europe, we were asked to create an engaging audience’s solution.
We created a fun interactive motion driving game powered by Kinect technology. The game could be played by moving your arms to the left or to the right in order to drive the car through a virtual city, collecting points and rewards.
The game was premiered in Kinepolis in Spain and could be played individually in the lobby, on a giant screen so everyone could see it or inside the cinema rooms where the game was played by the entire audience.