PGA Tour and drug maker Astellas partnered with Elation Digital to develop a fully integrated interactive event solution that deployed to most of the PGA Tour locations across the country including PGA’s biggest events The Masters, The Players, US Open, Travelers Championship and dozens of others.
Their goal was to highlight health issues that many people over 40 face and Elation Digital crafted a fun integrated event solution.
Our solution included capturing registration information, tracking participants using QR coded cards, a fast paced fun touch screen game that highlighted healthy choices, and a photo booth activation with custom PGA Tour branding overlays. Participants could post their health pledges with a photo to social media, and we offered a video activation where people could be a sports “newscaster” and broadcast live with full personalized news anchor graphics and post it to YouTube in real time. An interactive MultiTouch wall with important health news, videos, and animations provided an entertaining way to learn about health while visiting the pavilion at PGA Tour events.
