Monterey Bay Aquarium mission is to inspire conservation of the ocean. It has several exhibits and experiences, always regarding maritime life and conservation, aiming at educating its visitors regarding the ocean’s importance.
Elation Digital created a multitouch sensory video experience for Monterey Bay Aquarium that could be personalized by each user. The video activation Visitors had the opportunity to interact with thousands of sardines in a Bait ball experience. They had the option to pick a shape the sardines would “dance” to as well as the music that accompanied it.