DOW Virtual Reality 360

DOW Chemical came to Elation Digital to help generate awareness for their Intrepid EDGE product at one of the largest AGRICULTURAL TRADE SHOWS IN THE USA. DOW want to highlight that Intrepid EDGE is the fastest acting insecticide on the market. Elation Digital worked with their agency partner to develop a plan to ATTRACT the target audience by combining a LAMBORGHINI with a VR360 Oculus Experience. The goal was to create a brand association of FAST with the DOW product in participant’s minds with a brand customized, visually stunning and pulse raising experience.
The LAMBORGHINI combined with the crowd drawing VR360 experience, made DOW’s booth the TALK OF THE SHOW. Thousands of participants made this one of the most successful DOW trade show activations ever. Participant’s had a great time and got the FAST message loud and clear!