An evening like no other, BACARDI Super Bowl Bash’s main center stage for entertainment was to be the most important attraction of the evening that comprised of multiple theme experiences.
Our team was asked by Bacardi’s experiential agency Javelin to create a unique interactive video wall experience to introduce party rockers LMFAO. It involved several color specific body-painted BACARDI Girls coming out to the stage each holding a special BACARDI bottle (each equipped with a hidden customized iPod Touch) and splashed her color virtual paint on the video wall just by shaking the bottle! This was another technical first for the event interactive industry where the team developed a custom app to control color, velocity and direction of the virtual paint integrating to the LED Wall controlling computer.
The evening’s entertainment featured some of the hottest musical acts around, including Gym Class Heroes, Cobra Starship, Lupe Fiasco, and party rockers LMFAO.
