Targeting core demographics is a key to delivering relevant brand experiences and AT&T is a master at using agencies that know their markets.
Elation was tapped to develop an integrated interactive event solution that would attract and engage attendees at world class boxing events featuring Floyd Mayweather, Canelo Alvarez, Marcos Maidana and many others at premier locations including the MGM Grand in Las Vegas.
Leveraging the crowds’ love of the sport, Elation created an interactive touch screen museum to highlight historically significant events and personalized items from boxing. We provided an easy to deploy customized AT&T photo activation that provided 1000’s of participants the opportunity to hold the World Championship belt, receive the photo and share their branded picture to their social media networks including Facebook. Elation Digital also created a customized iPad based survey to provide marketing insight.
