The Agency Imagination developed a strategy for Ford Motor Company’s Lincoln car brand to include the use of the latest in multi-touch technology to create a 12′ long interactive table.
With the framework and technology of Multi-Touch components, one of the cool capabilities is to arrange multitouch in different configurations. Think of it as a lego set of interactive screens that can be configured as wall units or desks in different shapes (like a U shape). All of the screens can be integrated and can “talk” with each other. Many people can interact with the screens at the same time.
For this particular implementation, the use of object recognition on the interactive table top was used to recognized different objects placed on the screen to trigger specific content. Check out the video!
Elation Digital’s development team has been on the forefront of touch screen solution development for years and helps agencies to develop and implement interactive solutions for trade shows, exhibits, and marketing programs. Clients include Chevrolet, Puma, JP Morgan Chase, Coca-Cola, Vodaphone and other global brands.
Contact Elation Digital’s Chris Rogne (crogne”@”elationdigital.com) for more information and to discuss possible projects. We work closely to help our agency partner’s win projects.