Chevy Sonic Claw Game – World Record

Date: 2011-2012
Client: Chevy - GM
Solutions: Games & Experiences

The largest Claw game Ever! Together with Pearl Media, the team developed a truly amazing one of a kind 3D Interactive mapping game projected onto the famous Roosevelt Hotel in Hollywood. The Idea was to recreate a classic claw game but hundreds of times larger, where participants were able to win different prizes, including a brand new Chevy Sonic car by manuevering the worlds largest digital claw to pick up prizes! The team was in charge of the 3D game development, digital art, motion graphics, hyper realistic graphics and animation, and the design and fabrication of a giant joystick.  The joystick replicated the Chevy Sonic’s gearshifter, to make a powerful experiential connection with the participant!

The game obtained a record in the Guinness Book of Records as the largest claw game ever produced and helped Pearl Media and Goodby Silverstein & Partners win the Event Marketer 2012 Platinum award and several other awards for this memorable interactive brand experience.  You can find a video of the project at www.youtube.com/watch?v=nOtWppRMzjQ

Technologies

Digital Game Development, Video Mapping, Projection, 3D, Game Engine, Custom Controller ,

*This project was performed prior to Elation Digital name in association with Elation Digital leadership.

Elation Digital is the proud exclusive North American partner of GEMA.