Fram Oil Filters reached out to us to create experiential solutions that would attract crowds, be fun and lively, as well as represent the Fram brand. We did!
Gamification–We developed a touchscreen game based on the old-time popular “Whack-a-mole” game. Players tap the screen whenever a Fram branded oil filter showed up—which came at various speeds. Player must avoid the distractors or lose points. Based on the theme of the event #doitright–Players need to pick the right thing.
Prize Wheel–Used as an incentive to generate leads and capture data, we created a prize wheel to give away Fram branded gifts and other prizes. This reinforced the Fram brand while players are having fun. Players register and spin the wheel to see what they’ve won. Our prize management software keeps track of prize inventory so brand ambassadors don’t have to worry how many of each give-away items are left.
Branded Photos¬–Using iPads we created branded photos so visitors to take a picture to memorialize the fun they were having at X-games. With built in Data capture, the pictures are perfect for social sharing via email and social networks which extends the brand.
Attraction Loop–We created a streaming video comprised of the photos taken at the event in an animated interesting way and displayed on large LCD screens. Videos from Fram were included to add interest. This was a great attention generator.
Our activations were a success–that’s not easy to do when you are competing with other Xgames excitement.
Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.