Awhile back I wrote a blog on capturing attendee information and how data capture helps lead to event success. Here are three more ways to successfully maximize data intelligence:
Prize management—Giving away prizes can be a very successful way to entice attendees to share their information with you. By scanning badges or capturing their information before entering to win something, you can follow up with them after the event. If you choose to have them be required to check back in to see if they’ve won something, you have another opportunity to grab their attention to teach them about your company and products.
Qualifying leads—Once the attendee has given you their information, you need to find out if they are a true lead. Adding a short survey after the initial data capture can help qualify each visitor. This will help you target your messaging when you create your follow-up campaigns. By knowing where they are in your pipeline, you will know whether you need to nurture that lead or attempt to convert them.
Personalization— It’s critical for your booth ambassadors to connect and engage with attendees. To meet them at a more personal level you need to find out what their preferences and needs are. By doing so, you can tailor the information you provide to create an experience that will be relevant to them which will develop a deeper relationship.
Marketers typically have two goals at events and tradeshows: lead generation and product education. Utilizing the data capture process to create the best lead follow-up campaigns, allows for you to capitalize your show success and event ROI.
Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.