Entertaining and engaging an audience with interactive solutions can drive brand awareness, aid in teaching your message and meet your campaign goals. You have a strategy–what is the best way to get the information to your audience? Digital Interactive Solutions.
Here are some examples of how getting your audience involved generates buzz and knowledge about a brand.
Food Bank of NY
The Food Bank of NY put together a program to educate teens so they could learn to make better food choices for their health. Their campaign was #changeonething. The strategy was to teach teens that if they learn to change one thing rather than their entire lifestyle completely, that change would help them make better choices over time. Two games were created for this campaign to help instill these better choices. One was a trivia game where the teens had to answer questions about making food choices. The other was a multi-touch game where food images appeared on screen and users had to choose only the healthy options by touching the correct ones and ignoring the unhealthy choices. This was a great way to disseminate information in a fun and engaging way.
Ministry of Health–Argentina
The Ministry of Health in Argentina wanted to share tips to staying healthy during summer. We developed interactive solutions to engage audiences on the beaches in Buenos Aires. Running in place against a friend, choosing healthy food options and jumping in place to get your heart pumping helped spread their message and were all very successful. These games created excitement and the participants learned while they played. Players also had the opportunity to have their pictures taken and could share these photos socially. Data capture was used so the Ministry of Health could collect email addresses to send news and information to help participants stay healthy.
When Renault released Twingo, they wanted to do something special for the launch. We created a Kinect motion game where audiences or individuals could control a Twingo car and maneuver it by the movement of the player’s arms and body–move your arms to the left and the car will move to the left, move arms to the right and the car moves to the right–as it drove through a virtual city collecting points. The game was premiered at Kineopolis Cinema and there, the audience worked together to move the car. Getting the entire audience to move their arms simultaneously to control the car created an exciting experience to launch Twingo.
Deciding to offer solutions for your audience to engage and interact with your brand will leave a more lasting impression than the typical event experience of simply talking about it.
Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile marketing tours, tradeshows, and events including photo & video activations, custom branded games, social media, data capture, tracking and reporting.